Discusses a survey of Midwestern state legislators showing that legislation calling for the licensing of public relations practitioners faces an upward struggle for enactment. Describes a poll of Wisconsin lawmakers indicating that requirements for registration or certification fare best, claiming that licensing is a last resort measure. (JD)

Specialized publications such as "Opera News,""Gourmet," and "Forbes" can bring an institution's story to targeted audiences. The experiences of Chautauqua Institution are described. Some of the benefits of marketing articles to these publications are discussed. (MLW)

Three state organizations in Minnesota have cooperated to increase public awareness of gifted students. Activities, including public service announcements, talk show appearances, displays, and direct mail efforts are described. (CL)

Analyzes current writing on the power of mass media and public relations and contends that the claims are exaggerated. Discusses implications for public relations professionals. (PD)

Describes results from four separate studies of school leaders on their reaction to a selling or marketing approach in education. It is possible to project from the results that educational marketing may become an integral part of public relations programs for educators. (MD)

Richmond schools created two projects to publicize and promote art education. One was a billboard display of original student art throughout the city (Art in the Open), the other a display of student art on city buses (Art Bus). The project successfully generated excitement about art education. (MD)

Stresses the advantages of utilizing community members to develop a positive public relations image rather than simply as advisory groups in solving educational problems. (Author/RK)

Outlines the steps one school district took to identify and get out the "yes" voters. (IRT)

The Report of the 1999 Commission on Public Relations Education recommends that undergraduates study the legal and ethical issues involved in the practice of public relations. When the educator/author first began teaching a Communication Law course at Northwest Missouri State, it was offered through the Mass Communication Department, was required…

Suggestions are offered for planning and communicating what is done in summer agricultural programs through an outline format that is divided into four stages: plan, execute, report, and revise. (EA)

A well planned calendar of scheduled events and established priorities are necessary for a successful summer vocational agriculture program. The article includes suggestions for instruction and professional improvement and methods of assisting the public to identify community services offered by vocational agriculture. (EA)

An educational public relations approach to racial assimilation is proposed. (KM)

Originally presented as a speech at the Association for Education in Journalism convention, this article discusses the role of journalism educators, the importance of freedom of the press, and the need for good public relations by the press. (RB)

There is a definite role for the public relations officer in union negotiations between the faculty and administration and special public relations approaches may have to be developed to cope with the situation. (Author)

Public relations is an important aspect of community services; several brief descriptions of public relations programs are presented in this summary of two workshops. (RN)