Good public relations can be achieved through positive contingencies and reinforcers. An administration and staff that stresses students' success will often make an enormous difference in the atmosphere of a school as well as in the pride of the students and the community in their school. (Author)

The ideal promotional effort for an educational television (ETV) station is dependent on a professional approach to the problem. This means that each ETV station should employ a public relations manager and should keep him informed about all major station decisions. The Public Broadcasting Service (PBS) has a campaign of its own to bring attention…

Intended for members of advisory committees for career education programs, this publication briefly discusses the importance of advisory committees and defines and describes types of advisory committees, including a discussion of the purpose, term of membership, and assistance individual members can provide. The publication also contains a…

Curriculum guides can speak well of the teacher and enhance student learning by telling students what is expected from them. (Author)

Physical education departments today offer more comprehensive programs than the parents of students realize. (JD)

Looks at the conflict between the 'right to know' and the 'right to privacy' by examining relationships and situations pertinent to both and concludes that the right to know and the right to privacy are two of the most ambiguous legal areas today facing government, the courts, the public and the individual. Available from: Public Relations Review,…

Investigates the evolution of the definition of public relations by examining cultural and personal determinants of public opinion. Outlines functions of communicators and opinionmakers in forming and influencing public opinion. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park,…

Offers information concerning a study conducted among the general public and discusses essential parts of the more comprehensive type of corporate image or corporate reputation. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

Reviews existing knowledge on the behavior of public relations practitioners in environmental problems, public concern and media coverage of pollution and deterioation of the natural environment. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

To demand trustees take a moral position on a political issue asserts the primacy of political over other social and cultural values and denies the right of people of diverse views to pursue a non-political institution's interests cooperatively. (MSE)

The author discusses the public relations aspect of teaching vocational agriculture. He covers goals of the public relations program and ways to reach various audiences. (CH)

Advises superintendents to increase school visibility by writing a weekly newspaper column that communicates important school information, discusses school issues, recognizes educators' outstanding accomplishments, corrects false impressions or misinformation, and presents the human side of schooling. Several tips are provided for planning,…

Provides specific information for vocational educators who wish to get local television coverage for their programs. Topics include public service announcements, news coverage, television interviews, and paid advertising. (CH)

To ease the pain of closing two delapidated high schools, the East Chicago (Indiana) City Schools threw a gala alumni farewell party. To organize a similar event, superintendents should galvanize staff, win the school board's support, publicize the event, involve the community, use incentives to boost attendance, encourage creativity, and keep a…

Discusses how (1) the "private relations" that existed between U.S. Steel and the government between 1930 and 1960 ended in steel crisis of 1962 and (2) this policy was viewed as inadequate by both an angry public and the Kennedy Administration when the steel industry tried to match foreign competition on quality and prices by raising…