Extracurricular campus activities mirror the effects of associational life on political participation (Kuh 1995; Pascarella, Ethington, and Smart 1988; Verba, Schlozman, and Brady 1995). As encouraging student participation in such activities can be difficult (Kuh, Schuh, Whitt, Andreas, Lyons, Strange, Krehbiel, and MacKay 1991), this project…

The first of five articles contained in these public relations accreditation proceedings is a guide for institutions entitled "Accreditation May or May Not Be For You: A Review of Accreditation in Public Relations" (Bonita Dostal Neff). Appended to this article are: International Communication Association's (ICA's) Public Relations…

To build theory, a study (the third stage in a program of research) examined encroachment by fund raising on public relations in the nonprofit sector. Two sets of in-depth interviews were conducted with 19 public relations managers in nonprofit organizations in Maryland and Louisiana. The organizations represented in the purposive sample fell into…

Marketing is a venue which could help establish counselors in the public consciousness so that a multitude of other publics become counselor advocates and articulate that professional counselors are skilled deliverers of services. Marketing strategies include: walking, talking, and acting proud of self as a professional; taking pride in total…

The need for a course in public relations in education and athletics is discussed and an example of a course presently being given is described. (RC)

Successful marketing of continuing education involves, essentially, two things: (1) that we never confuse marketing with manipulation, and (2) that we keep our sights firmly fixed on the interests and concerns of the people we serve. (Author)

Important steps in developing a vocational agriculture public relations program are: establishment of a fact file, identification of the various publics, matching of public characteristics with appropriate media, and the integration of public information activities. (EA)

Illustrates ways in which the school business administrator can lock out associates by (1) not responding to inquiries by fellow administrators or subordinates, (2) not communicating with fellow workers, and (3) assuming that people with whom they work are "mind readers." (Author/DN)

This edition of the public relations annotated bibliography (approximately 950 entries) contains titles published in 1986 and 1987 and includes books, magazines, master's theses, and doctoral dissertations that pertain to the practice and analysis of public relations. Among the extensive list of topics covered in the bibliography are: (1) business…

Recent Supreme Court decisions have fundamentally altered the attorney's right to advertise. This potentially revolutionary revision in prescribed professional communications has paradoxically had ambiguous results. Despite the freedom to advertise, most attorneys forego this opportunity to maximize profits, expand clientele, or merely enhance…

The booklet examines approaches in public awareness that may be used by Developmental Disabilities (DD) Councils. The eight chapters are explained to be an outgrowth of a national meeting of DD Councils. L. Wiseman, in "Beyond the Sixty-Second Solution," suggests that political action should be thought of as a public awareness resource,…

The growing demand for expert technical advice in the areas of environmental impact statements, testimony at public hearings, and testimony in consumer or environmental litigation is examined. Brief descriptions of thirteen of the most active public-interest science groups are included. (DT)

Notes on topics such as kindergarten demonstration classes conducted in a shopping center and the use of nameless and addressless mailings. (JF)