Notes that recent public relations theory has largely ignored inactive publics, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its products, services, candidates, or causes, but are important to an organization. Examines the nature of inactive publics and proposes a model that locates inactive…

Offers fund-raising tips from those who have successfully secured donors to make endowments to postsecondary education institutions. Provides advise on the effective use of public relations and personal relations when asking for and following the receipt of monetary donations. (GR)

Describes customer-service audit of school district's internal and external communities that included site visits and inspection, focus groups with parents and students, a staff survey, and mystery phone calls to assess phone skills. (PKP)

Argues that usability research has particular relevance for enhancing the effectiveness of websites. Examines the nature and value of usability research, and the elements of an effective website based on usability principles. (SR)

Beginning in 1995, the University Libraries of Virginia Tech embarked on a major shelf-load reduction/storage project. Every effort was made to communicate the scope of the project to the teaching/research faculty of the university. This article presents an overview of the project, with emphasis on ways in which sensible criteria, advance…

An appropriate education is one that identifies students' educational needs and then provides a curriculum that addresses those needs (Benbow & Stanley, 1996). All students, even those identified as gifted, deserve a personalized education. However, many educators outside gifted education believe that "giftedness" is a fancy label and that gifted…

In the past, everyone knew what a school librarian did--a librarian helped kids find good books and find facts in big, fat dictionaries and encyclopedias. Then, in more recent years, the Internet appeared in schools and knocked the rationale for school libraries over like a set of bowling pins. Many librarians have spent more than a decade…

Libraries of government departments provide information to policymakers, to government staff and employees, and, sometimes, to the general public. It is essential that libraries of government departments are organised and managed so as to collect and provide the information most needed by government decision makers, government workers, and the…

This review of literature identifies the primary writings and research related to how higher education institutions operate government relations offices. These offices are defined by their mission and role of interfacing between institutional needs and officers and public officials. The review first reports the literature related to public…

Twenty five years ago, few community or technical colleges considered launching capital campaigns. They lacked community standing, professional fundraising staff, and the related institutional foundation structure to manage charitable efforts. Gradually, as public funding eroded, bond issues became harder to pass, and colleges recognized the need…

Salaries for new superintendents form a highly visible factor that has direct implications for school-community public relations. To provide a means for guiding school board members and to provide a format for justifying salaries, a model is presented that serves both purposes. Within this model, attention is afforded to specifying a relevant…

The 1% or Less Campaign is an effective research-tested program for reducing saturated fat intake by encouraging individuals to switch to low-fat milk. All published studies have been conducted in small communities with mostly White populations. The 6-week intervention included a media campaign, public relations, and taste tests. Campaign…

There's no shortage of library management books out there--but how many of them actually tackle the little details of day-to-day management, the hard-to-categorize things that slip through the cracks of a larger handbook? "Library Management Tips that Work" does exactly that, addressing dozens of such issues facing library managers, including: (1)…

On February 14, a former graduate student at Northern Illinois University (NIU) entered a campus building and shot 21 people, wounding five fatally, before he shot and killed himself. This article presents an interview with Cherilyn G. Murer, the Chair of the Northern Illinois University Board of Trustees, on the actions taken by the board and the…

All of the admissions research says that prospective students and their parents want to know something about the mysterious people who do the professing. They want to ask questions in a public forum; they want to visit classes; they want private meetings with department chairs; and they want admissions people to call them on the phone to explain…