This analysis of social survey reports and other data points to the conclusion that the public tends to declare negative valuations on persons diagnosed as mentally ill. However, the public tends to be more tolerant of deviant conduct when it is not described with mental illness labels. (Author/KJ)

A 10-point program to help businesses reduce discourtesy should have the following ingredients: return phone calls; answer letters; avoid putting people on hold; revive the words "please, thank you, and pardon me"; don't get instantly familiar with people; keep your word; be on time; meet deadlines; be honest; and be civil. (RM)

Following a description of the newspaper editor's job, the author presents guidelines that will aid the vocational educator in getting an article published in a local newspaper. (LRA)

Briefly describes the organizations supporting Youth Art Month and suggests ways that local groups can use this annual opportunity to increase support for the arts. (SJL)

Offers advice on how to use radio as a public relations tool. (IRT)

Discusses the evaluation and redefining of services in the four resource centers of the British Columbia ministry of consumers and corporate affairs in terms of economic feasibility and ministry objectives. (CHC)

Presented are suggestions to help acquire increased community support for music education in general, and MIOSW (Music in Our Schools Week) in particular. MENC (Music Educators National Conference) has selected March 9-15, 1981 for MIOSW. (KC)

Simple surveys can provide administrators with information on what employees want to tell the public and on what the public wants to know about the schools. On the whole, the public wants to know specific information about educational programs and activities. A list of typical kinds of stories is included. (Author/IRT)

Extension education's success and effectiveness is determined to a great extent by its ability to relate programs and organization to the public in a favorable light. The author discusses approaches to using public relations, emphasizing the value of good programs and performance coupled with continual and well-planned publicity. (MF)

Outlines 13 ideas that principals have used to improve a school's public relations. The ideas include welcoming visitors, showing off what's right with education, trying something new at open house, and practicing preventive communication. (IRT)

These tongue-in-cheek suggestions for making a school parent-proof can be turned around and used to join parents and the community in an enlightening partnership. (Author/IRT)

The anticipated decline in general student enrollment demands that physical education personnel take initiative on the departmental level in developing a sound public relations program. (LH)

Describes the positive action using marketing strategies that libraries must take to capture their share of the post-Proposition 13 tax dollar. Strategies discussed relate to price, product, promotion, and place. (JD)

The why, what, when, where, and how of academic library communication within the campus community are considered. The many channels that may achieve effective communication essential to a well-rounded library program are also discussed. (Author/MBR)