This booklet presents suggestions and guidelines for the effective use of public relations (PR) techniques during professional negotiations (PN) among teachers, administrators, and boards of education. Introductory sections present the National Education Association (NEA) position regarding professional negotiation and grievance procedures and…

For junior colleges that cannot support a full-time public-relations director, the author suggests a program using the resources at hand. A flow chart must be made so that the faculty or administration member handling the program knows where to collect his information. (If possible, he should receive released time or extra pay.) Faculty members…

This report presents a history of the first 50 years of the American College Public Relations Association (ACPRA). Founded in 1917 as the American Association of College News Bureaus (AACNB), the Association changed its name twice and rose in membership from 24 to 3,109 individuals in just 50 years. A 16 page supplement containing letters and…

Provides some replies to reporters' questions that can guide the administrator toward a smooth exit from a tight spot. (Author/IRT)

Proven public relations strategies for winning management support for information programs and services are discussed, including seeking a higher level of visibility for the library/information center, implementing a current awareness program, and starting an orientation program for new employees. A questionnaire for obtaining user feedback and…

Communication between library patrons and staff is accomplished through a suggestion box and a "Talk Back" bulletin board where all replies to questions are posted. (JAB)

Describes a public relations program involving the use of simple "one-minute message" cards developed by the Shawnee Mission School District in Overland Park, Kansas. The pamphlets are designed to contain concise information about the schools' achievements on a index-size card. (MD)

Examines some of the theoretical implications for public relations campaign planning. Finds evidence that audience complexity affects the outcome of a campaign and suggests it should be one of the factors taken into consideration when laying out initial strategy. (MS)

The 1987 Foundation for Public Relations Research and Education lecture asserts that the basic and fundamental principles of public relations remain unchanged and that strategic communication is still the main activity of the field. (MM)

Lists 10 do's and don'ts for principals who must, on occasion, deal with the news media. (Author/MD)

Preproduction filmmaking for a college or university begins when the institution first discusses the idea. The process continues with developing ideas, forming a committee, focusing on the film's major points, doing research, interviewing, writing a script, and scheduling interview subjects and scenes that need to be shot. (MLW)

Reports that scientists prefer direct contact with journalists and believe that public information officers play a minor role in disseminating research findings. (FL)

An innovative newspaper column recently opened new avenues for "public thought" concerning educational opportunities within a community. A survey of the readers was used to determine the column's impact and what educational news was of most interest. (JY)

Considers the controversy between the pro-liberal arts and journalism/public relations advocates over the design of a public relations curriculum. (See CS 710 195) (RB)

Charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (Author)