This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…

For comprehensive school health education to become a reality, health educators must become competent in influencing politicians and public opinion. This requires health educators to work effectively with print and broadcast journalists. Suggestions are given on planning and implementing press conferences and releases. (IAH)

Physical education should primarily promote health-related physical fitness, characterized by an ability to perform daily activities with vigor, and demonstration of traits and capacities associated with low risk of premature development of inactivity-related diseases. (Author/CB)

Students' self-testing experiences and the proper use of reinforcement by teachers are components of the ongoing process to shape fitness behaviors during the school years and beyond. (IAH)

A review of literature related to the effectiveness of dietary interventions in controlling blood pressure concludes that the existing literature contains sufficient evidence to identify successful dietary intervention techniques, in either the short or long term, which modify sodium intake, fat intake, or calorie intake in middle-aged men. (IAH)

This article outlines the context, conceptual bases, and conduct of a project for Southeast Asian refugees, designed to demonstrate that a valid community-based coalition can synergistically promote cardiovascular health through prevention, detection, and control of high blood pressure. (IAH)

Meridian Healthcare has developed policy and implemented staff training regarding the care of persons with Acquired Immune Deficiency Syndrome in its long-term care facilities. In addition to a universal precaution policy and a safe workplace policy, the program includes education for employees' families and facility residents to dispel their…

In terms of physical impact, recent studies suggest that many benefits previously attributed to exercise as a factor in weight loss do not exist. Researchers do seem to agree that exercise does have a positive effect on body composition during weight loss. (IAH)

Exercises and classroom activities that familiarize students with the "human body machine" are the focus of this article which addresses the decline in elementary student health and fitness. A reproducible worksheet, "Benefits of Exercise Worksheet", is included. (IAH)

This article describes the Preconceptional Intervention Program, a model used among women in 12 Florida counties who are at high risk for low birth-weight delivery. Preconceptional intervention identifies high risk women, provides educational programs, and provides adequate preconceptional and prenatal medical care. (IAH)

Perceived exertion scales, based on subjective perception of energy output, are gaining respect as prescribing and monitoring tools for individual exercise programs. A review of recent literature indicates growing research interest in applications for individuals who are elderly, inactive, or subject to medical conditions such as angina. (IAH)

Administered the State-Trait Anxiety Inventory to measure level of anxiety and health behavior among adolescents (n=238) in Northern Ireland. Analysis of the findings showed that these teenagers had no higher anxiety than a sample of North American teenagers. Anxiety was correlated with a variety of health complaints and with the use of the health…

Objectives and activities of the cardiovascular (CV) fitness program Super Kids--Superfit are related in this article. This exercise program is one component of the Heart Smart Program, a CV health intervention model for elementary school students. Program evaluation, parent education, and school and community intervention strategies are…

This article describes "Physical Best," a physical fitness educational plan that provides teachers with a plan designed to educate children to be physically fit for the rest of their lives. (IAH)

Findings from a study based on interviews with 141 first-grade, third-grade, and kindergarten students indicate that the primary stressors perceived by these students are school work and peer relationships. The coping strategies most often mentioned by these children were social support and acceptance, direct action, and distraction. (IAH)