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Peer reviewedNoble, Mona – Business Education Forum, 1983
Discusses the need for state and local professional associations to have an active public relations program to develop and maintain the visibility necessary to attract and hold members and gain and retain public awareness. (JOW)
Descriptors: Business Education, Marketing, Professional Associations, Public Relations
Raver, Sharon Anne; Lampman, Gregory H. – Education Unlimited, 1981
Two Peace Corps volunteers in Ecuador describe the Special Olympics program there as an effective public education tool. (CL)
Descriptors: Disabilities, Elementary Secondary Education, Foreign Countries, Public Relations
Holliday, Albert E. – Updating School Board Policies, 1980
Suggests how a board can help restore public confidence in education by providing a foundation of information, creating a climate of positive human relations within the schools, and involving citizens in schools and with education. (Author/IRT)
Descriptors: Elementary Secondary Education, Public Relations, School Community Relationship
Peer reviewedSmith, Wendell C. – Lifelong Learning: The Adult Years, 1980
Educational marketing is now becoming legitimized. Marketing techniques such as cost benefit analysis and the selection of a mix of promotional methods are tools that educational administrators should understand and use. (SK)
Descriptors: Advertising, Cost Effectiveness, Educational Administration, Marketing
Godell, James L. – VocEd, 1980
Gives concrete suggestions on planning a public relations campaign to enhance the image of vocational education programs. (JOW)
Descriptors: Public Relations, Publicity, School Community Relationship, Vocational Education
Peer reviewedAlvarez, Robert S. – Catholic Library World, 1979
Excellent public relations come from excellent library services. (Author)
Descriptors: Attitudes, Libraries, Library Services, Opinions
Caudill, James – Executive Educator, 1979
Presents some guidelines to help school officials perform and look their best on television. (IRT)
Descriptors: Elementary Secondary Education, Guidelines, Interviews, Public Relations
Hill, Harold E. – Audiovisual Instruction, 1977
Argues that instructional technologists must put more effort into public relations in the face of decreasing financial support. (BD)
Descriptors: Financial Support, Media Specialists, Professional Associations, Public Relations
Gardner, C. Hugh – Audiovisual Instruction, 1977
The results of a survey of school superintendents, principals, and supervisions on their opinion of multi-image as a tool for raising public support for school systems. (BD)
Descriptors: Administrator Attitudes, Educational Administration, Multimedia Instruction, Public Relations
Peer reviewedHearit, Keith Michael – Public Relations Review, 1997
Focuses on the organizational use of transcendent appeals to redefine "sin" into a "virtue." Analyzes Johnson Controls' apologia after critics charged that its "fetal protection policy" was discriminatory. Examines the redefinitions and ultimate terms invoked by the company to justify its choice of policy. (PA)
Descriptors: Media Research, Organizational Communication, Organizational Objectives, Public Relations
Peer reviewedDeSanto, Barbara J. – Journalism and Mass Communication Educator, 1996
Surveys by mail 461 public relations professors to determine how institutions and those teaching public relations are preparing practitioners in research education for their projected research responsibilities. (PA)
Descriptors: Curriculum, Higher Education, National Surveys, Public Relations
Peer reviewedJohnson, Bonnie C. – Journal of School Public Relations, 2002
Interview with Denny R. Vincent, president of the National Association of Secondary School Principals and a secondary school principal. Vincent provides his views about the role of the secondary principal in school public relations. (PKP)
Descriptors: Administrator Role, Interviews, Principals, Public Relations
Peer reviewedBodensteiner, Carol A. – Public Relations Review, 1997
Examines case studies of coalitions formed by a for-profit corporation, a trade association, and a foreign government. Finds: coalitions perform an important role when representing public interest; media play a role as watchdogs but do not always rise to responsibility; and the public relations profession bears the brunt of public and media…
Descriptors: Case Studies, Ethics, Mass Media Role, Public Relations
Peer reviewedNewsom, Doug – Journal of School Public Relations, 2003
Argues for more emphasis on school public relations. (Contains 14 references.)(PKP)
Descriptors: Elementary Secondary Education, Public Relations, School Community Relationship
Peer reviewedSevier, Robert A. – Journal of Marketing for Higher Education, 2001
Discusses seven steps for colleges to create effective brands: identifying essential qualities that your audiences desire; assessing how well your audience perceives you deliver on those qualities; identifying which performance and perception gaps you want to fill; responding strategically; revising and prioritizing your vivid descriptors;…
Descriptors: Higher Education, Institutional Advancement, Organizational Communication, Public Relations
