Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…

Both program planning and public relations are necessary in attracting readers, watchers, and listeners to the public library. (Author/PF)

Article developed from remarks made to the University of Illinois Institute for Advanced Study in Aesthetic Education held in the summer of 1967.

Since its origin in the nineteenth century, the growth of the field of public relations has led to the formation of several professional organizations aimed at advancing the condition of the profession. The profession is now prominent in government, corporations, and private firms, with many organizations employing executives whose sole function…

This report presents transcripts of speeches delivered at a conference intended to relate some effective uses of communications media in public relations programs. Topics included: (1) communications in industry; (2) media and public relations--a representative view of the army, defense department, and government; (3) relating to the public…

An interview with Nathalie McMahon, sole librarian of the Fairchild Air Force Base in Spokane, Washington. (PF)

Discusses the advantages for libraries of utilizing print media for public information and public relations. News releases, interest stories, and feature stories are described, and hints on writing style for each format and on getting items printed are offered. (MES)

Concludes that public relations people view editors' newspaper positions fairly accurately but that the reverse is not true. (FL)

Provides details about the inner workings of a typical newspaper and hints on how to use those details to get more and better coverage for your schools. (Author)

Suggestions for well-written newspaper articles that inform the community and publicize the nursery school or day care center. (DR)

The author describes and discusses the principal's public relations responsibilities. (AN)

Cooperative effort of a businessman and industrial arts teachers resulted in an exhibit promoting public relations as well as the industrial arts programs of the 60 participating schools. (GB)