Suggestions for improving communication and public relations are offered in this guidebook for school office personnel. Because of the high visibility and accessibility of their positions, such staff serve important public relations functions for the school. Chapter 1 examines the public relations role of school office personnel, and chapter 2…

This volume provides information and recommendations about public relations to assist school administrators in developing effective communication. The document contains 15 chapters. "The Scope of Public Relations," chapter 1, specifies characteristics of and individuals responsible for an effective program. Chapter 2, "Personal Public Relations,"…

In response to the public's demand for information, school boards are advised to develop a properly managed and executed public information and community relations program. Goals of such a public relations (PR) program are outlined as: honesty in the dissemination of information, an organization oriented toward community involvement, and…

Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…

Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…

Beginning with a review of signs and signals of public attitudes toward American education over the last 15 years, this paper analyzes some concerns regarding public confidence in public schools. Following a brief introduction, issues involved in the definition and behavioral attributes of confidence are mentioned. A synopsis of three approaches…

This guide has been developed to assist administrators and teacher-coordinators in New Jersey in planning and implementing cooperative home economics programs. The guide is organized in five sections that focus on the administration of a cooperative home economics program. The first section describes the program, providing information on the…

The Educational Services Process Model described in this guide is made up of six interactive and interdependent elements functionally related to the common goal of student success. After part I traces the evolution of student services in the community college, part II presents 10 assumptions for planning, highlighting the need for staff…

The efforts of Vassar College and Cornell University in their early years (1865-1890) to manage problems presented by underprepared students are described. Based on archival materials, registers, institutional publications, and histories, attention is directed to the perceptions of administrators, faculty, students, and alumni concerning academic…

A project was conducted in Bergen County, New Jersey, to develop a technical high school for students who are gifted and talented in science, mathematics, and the technologies. Through a hands-on approach to learning, the curricular disciplines were integrated to bring life and meaning to abstract principles and theories and to give students an…

A workshop was used as a long-term planning method by a small, rural state college in Montana to promote recruitment and service to nontraditional students (adults 25 years old or older). The first step was the review of national trends and conditions within the state and college by a committee composed of administrators, faculty, and…

A project was undertaken to counteract low auto restraint usage rates for children in North Carolina through a comprehensive program with emphasis in the areas of educational activities, establishment of child restraint loan and rental programs across the State, development of educational materials and public awareness activities, and monitoring…

This ninth in a series of ten learning modules on school-community relations is designed to give secondary and postsecondary vocational teachers help in developing the skills and attitudes they need to maintain productive, positive relationships with the educators and staff they will be working with as vocational teachers. The terminal objective…

This guide on marketing and distributive education cooperative education is designed to assist the beginning teacher-coordinator with the resource material he/she will need and to provide experienced teacher-coordinators and administrators with a ready reference on current procedures and practices. General information contained in chapter 1…

Community education programs have seldom presented quantitative data to validate the usefulness of the program. This study was an attempt to establish a beginning community education program while planning for quantitative evaluation from the initiation of the project. Based on a group process, community residents were involved in the development…