Examines the role of hired scholars and historians in creating and promoting the popular image of the John F. Kennedy administration. Throughout his administration and after his death, so-called "court historians" elevated Kennedy to icon status. Discusses their relationship with the White House and subsequent work. (MJP)

Academic medical centers, threatened by erosion of infrastructure, declining academic workforce, marketplace forces diminishing quality and access, and shrinking funds, must not rely on managed care, the pharmaceutical industry, or foundations to provide necessary support. They must communicate the dangers they face and persuade government to…

As critics complain about higher education's shortcomings, trustees may need to communicate their institution's economic, cultural, and intellectual contributions to the local community. The most obvious and easily understood benefit is purchasing power, but it also contributes to small business growth, individual quality of life, the social,…

Suggests specific ways of bringing the academic study of religion into a secular curriculum. Presents general guidelines and procedures for administrators, in working with school boards, to design and implement the teaching of religion. Argues that state boards of education are instrumental in making the academic study of religion a vital part of…

Asserts that, in an economic environment that threatens music programs, elementary music educators must reexamine their role in schools and work toward creating a program that is considered too necessary to cut. Discusses the history of music education and suggests approaches for keeping the program alive. (CFR)

Describes the rebuilding efforts at the library of California State University at Northridge after the January 1994 earthquake. Discusses electronic resources; patron use of other libraries; rescuing materials that could be salvaged; staff assignments; resuming library service; fundraising; communication with staff; public relations, emotional…

Updating the 1990 edition, this book emphasizes the importance of designing public relations programs around the needs and problems of the school and its special publics. The book approaches the subject from the perspective that increased interest and importance is being placed on community relations skills and schools, suggesting that two…

A workplace literacy program implemented cooperatively by the New York Association for New Americans, Inc. (NYANA) and Chase Manhattan Bank is reported. The federally-funded project provided individualized communication workplace behavior and skills training in English as a Second Language for 30 limited-English-proficient bank employees working…

Educators must open their eyes to the intensity of the anti-public-school efforts by many politicians and business leaders. This book provides a defense against those who innocently attack schools with misinformation and those who disingenuously attack schools with disinformation. A total of 18 chapters address 18 criticisms most commonly leveled…

A series of marketing and early intervention strategies were developed to increase female enrollment in technology education (TE) in a New Jersey township with residents of all social classes/income levels. Among the main project activities were the following: (1) development of a comprehensive curriculum intervention called Technology Education…

Selected presentations in this publication include: "AAPRCO, Amtrak, the Railroads, and Interpretation"; "Check It Out!"; "Wildlife Rehabilitation as an Interpretive Tool"; "Improving the Monorail Tour"; "Interpreting Our Heretics"; "Evaluation: A Critical Management Process"; "A…

This document consists of the four 1998 issues of the "Journal of Educational Relations," published quarterly to promote student achievement through positive school-home-community relationships. Articles in the first issue include: "Policy Changes May Help Organizers of Charter Schools Meet Expectations" (Alex Medler); "Make Friends Before We Need…

This annual report describes the following activities of the Maryland State Council on Vocational-Technical Education: (1) mandated responsibilities; (2) integration of academic and vocational education; (3) workplace requirements; (4) serving special populations; (5) technology education; (6) image/public relations/communications; (7) career and…

This instructor guide for a unit on business promotion in the PACE (Program for Acquiring Competence in Entrepreneurship) curriculum includes the full text of the student module and lesson plans, instructional suggestions, and other teacher resources. The competencies that are incorporated into this module are at Level 1 of learning--understanding…

This guide is Missouri's primary resource for planning, implementing, and evaluating Industrial Technology/Technology Education (ITE/TE). It contains 10 chapters: (1) a direction for ITE/TE; (2) planning the ITE/TE program; (3) planning ITE/TE facilities; (4) implementing a safety program; (5) creating ITE/TE's image (public relations); (6)…