This combination curriculum and workbook, which was originally developed for use in a training workshop, is intended to assist adult educators in learning to market their adult literacy programs. The first chapter reviews basic marketing concepts (the definition of marketing, 10 truths about marketing, marketing versus promotion, steps in…

This two-volume textbook and collection of overhead transparency masters is intended for use in a course in setting up a small business. The following topics are covered in the first volume: getting off to a good start, doing market research, forecasting sales, financing a small business, understanding the different legal needs of different types…

A conference on new perspectives in school administration was held for elementary school principals in the summer of 1975 by the Confederation of Oregon School Administrators. This paper summarizes material presented in five topic areas by eight speakers. Steve Goldschmidt's talk on school law touched on the administrator's and the school's…

Written for deans in colleges and universities of all sizes and types, this book examines a number of management issues and provides advice on recognizing and solving problems that face academic administrators who have several departments or divisions under their jurisdiction. The book is divided into ten chapters: (1) The Perfect Dean; (2)…

The papers in this issue of "Studies in Language Learning" deal with various aspects of the recommendations of the "Report of the President's Commission on Foreign Languages and International Studies." They discuss how these recommendations could be made specific in schools, colleges, and among the citizenry. The following…

All 22 papers presented at the 1982 meeting of the Association of Physical Plant Administrators are contained in these proceedings. The papers are organized under four topical areas: resource management, energy management, maintenance programs, and physical plant management. Resource management area papers offer advice on establishing a day…

The materials in this manual are designed to help workshop leaders prepare for and present a workshop for school board members on how to contribute to improved communications between the school organization and the community. The workshop covers one process board members and superintendents can use when determining how to communicate school needs,…

This guide contains information intended to help schools set up volunteer programs and use volunteers to conduct and enhance adult education programs. Although the handbook is aimed at the field of adult education, it also contains information that could be used to recruit and use volunteers in programs in any field. The guide is organized in…

This handbook has been developed through an interdisciplinary approach so that it can be used for any cooperative education program that might be proposed or in existence in the State of Idaho. The handbook was written to serve as a guide for those schools and districts that are considering using such a plan. The handbook, a program management…

This guide contains materials for use in replicating a model day-long program designed to foster communication among local-level economic development groups, education, business and industry, and political systems. The model was implemented in 1983 in two regions of Indiana under the name Dialog Day. The first section of the manual describes the…

This paper identifies and attempts to clarify the major roles of a Catholic school principal, with references to many Christian heroes and heroines as examples. Those roles include teacher, teacher of teachers, financier, one who deals with boards of education and parent organizations, one who works with church authorities and religious orders,…

Six articles appear in this issue. "Foreign Languages in the United States--A Look into the Future," by Barbara Elling, cites several trends which will increase enrollment in language programs. Evidence is cited on the need for foreign language skills in business, government, and industry. "How to Survive in Spite of Tight Budgets, Increasing…

Designed to present information and suggestions for developing effective and productive distributive education programs, this handbook is intended as a guideline to aid new and experienced teachers, school administrators, guidance personnel, lay public, and students. The first of seven sections contains an overview of the distributive education…

The first issue of the Yearbook of the Ohio Modern Language Teachers Association presents the following articles and features: (1) "PR and the Language Program," by Nancy Humbach; (2) "Creative Play in Language Learning," by Carolann DeSelms; (3) "Foreign Language Projects for the Gifted Student," by Carol L. McKay and Martin D. McKay; (4) "A…

An August, 1981, conference in Madison, Wisconsin, brought together the state's vocational educators to explore the work-education relationship and where vocational education is going in the next decade. In the first of the four addresses, Dean Bowles, Deputy State Superintendent of Public Instruction, described upcoming challenges for secondary…