The annual report of the Rural Manpower Program, Employment Service Division, contains narrative and statistical data that describe important developments in Washington State during 1973. In terms of man-months of labor, rural counties provided less than 25% of the total seasonal farm employment in 1973, while urban Yakima County alone provided…

These guidelines offer information necessary to define, organize, and implement a screening program for preschool children that identifies suspected physical, behavioral, and educational problems that may interfere with children's ability to achieve success in school. An Early Screening Program (ESP) utilizes testing devices to aid problem…

The purposes of the project reported in this study were to prepare a brochure showing that the quality of education was still as high as it had been before change in the community had led parents and other citizens to worry whether children were receiving a good education in local schools, and to distribute the brochure on a mass basis and…

The major elements of a test interpretation model which would assist school personnel in presenting standardized test information to the public are presented. The model is a prototype based upon the testing program used in the Oakland, California Public Schools. An outline and sequence of the test score presentation are suggested, including notes…

The advertising industry in the United States is thoroughly analyzed in this comprehensive report. The report was prepared mostly from the transcripts of the Federal Trade Commission's (FTC) hearings on Modern Advertising Practices. The basic structure of the industry as well as its role in marketing strategy is reviewed and some interesting…

This text presents a step-by-step approach to the infusion of lifetime sports into physical education programs. The first chapter explains and justifies the concept of lifetime sports. Next, survey of community resources is provided so that off-site facilities and supplementary personnel may be identified. Chapters three and four cover the…

This guide presents a focused, structured method of facilitating ex-offender employment. Section 1 takes classic marketing techniques and adapts them to the needs of the particular situation, placing ex-offenders in meaningful employment. The set of specific requirements for creating a workable marketing plan is condensed to six basic steps that…

The Qualitative Studies section of the Proceedings contains the following 16 papers: "Public Journalism and the Search for Democratic Ideals" (Theodore L. Glasser and Stephanie Craft); "Scratching the Surface: 'The New York Times' Coverage of the Mothers of Plaza de Mayo, 1977-1997" (Carolina Acosta-Alzuru); "Context and…

This book is a compilation of over 400 hints and ideas written by practicing school library media and technology specialists. Ideas are drawn from the "ShopTalk" column in "Library Talk: The Magazine for Elementary School Library Media and Technology Specialists." The book is organized in the following eight sections: (1) Putting Your Best Image…

The Public Relations Division of the proceedings contains the following 20 papers: "Communicating for Technical Change: Business-to-Business Communication with Small Manufacturing Firms" (Danielle Pontiff); "Integrating Editorial Presentation and Public Relations Publications: New Frontiers for Convergence and Collaborative…

This book discusses various facets of stewardship as it applies specifically to philanthropy and donor relations for institutions of higher education. Stewardship is defined as a way of preserving opportunities for further support, as the legal and public relations protection of institutions, and as a "right" thing to do. Following an…

This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…

Planning issues in the establishment of museums on college campuses, increasingly popular for the informal education they offer, are examined. Issues include evaluation of existing campus collections, purpose and use of the museum collection, program options, relationships with departmental faculty, market analysis, location, governance and…

In a new urgency to ensure that critical incident plans, communication plans, and parental reunification plans are in place at all institutions responsible for the safety of America's children, the U.S. Courts have stated that preparation is a duty and expectation of those acting in a "locos parental" role. As public schools adopt rapid…

This document discusses the objectives, advantages, and disadvantages of internships provided by colleges and universities to their students. The advantages of internships are listed as: (1) enhancement of student goals of career development; (2) promotion of favorable public relations for colleges; (3) provision of valuable services to alumni and…