Suggested strategies for running a more effective college alumni program include effective calendar organization; careful staff utilization; administrator visibility; increased efficiency; effective use of alumni volunteers and student workers; good office communication; broad information dissemination across campus; consistent use of priorities;…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…

As the public questions faculty productivity, college public relations professionals need to take steps to respond appropriately, including rereading the institutional mission statement, learning what's happening in the classroom, revising strategies for communicating with key audiences, finding new communication outlets, reaching alumni, and…

A recent study investigated turnover rate and length of service in 12 college administrative positions: chief executive officer; chief academic officer; chief financial officer; registrar; admissions director; head librarian; chief student life officer; chief development officer; personnel services director; financial aid director; alumni…

Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…

As Houston's fourth school superintendent in 8 years, former board member Rod Paige is weathering his controversial appointment and is ready to work on improving the district's climate and teacher recruitment and selection process. Paige wants to continue the board's recent push toward local school autonomy and to oversee comprehensive curriculum…

Describes and reflects on the experience of the University of Washington's Slavic languages program when faced with termination in 1995, including the initial response of faculty, staff, and students; the successful effort made to garner support from other institutions, alumni, business, and organizations; relations with the legislature;…

Advances in World Wide Web design software, photo compact disk images, print-screening processes, and four- and six-color printing can make the work of campus publications easier, cheaper, and more attractive, but also have potential pitfalls. A preview of the latest innovations, with advantages and disadvantages noted, is offered here. (MSE)

The No Child Left Behind (NCLB) legislation of 2001 has brought great public and professional pressure upon U.S. public schools. Perhaps trying to explain its requirements and possible consequences is the most daunting task for school leaders. This article provides an overview of its legal context followed by thoughts about effective public…

Consumer acceptance or rejection of biotechnology is often shaped by information prepared by communicators with varying levels of scientific knowledge, awareness, and acceptance. This study compared the prior, post-workshop, and sustained (1 year) biotechnology awareness, acceptance, and attitudes of professionals who communicate biotechnology to…

This theme issue focuses on programs that promote lifelong learning through literacy education, parent empowerment, or parent leadership training. "Adult Literacy Outreach Innovations: Porque Significa Tanto" (Christie L. Goodman) describes a Texas outreach project that focuses on raising public awareness about adult education and…

The Miscellaneous section of the proceedings contains the following 15 papers: "Selling to the Sellers: An Analysis of Advertising in 'Campaigns & Elections,' 1980-1994" (Michael S. Sweeney); "From 'Seventeen' to 'Sassy': Teen Magazines and the Construction of the 'Model' Girl" (Lisa Duke); "Survey Data Indicate Some…

This learning module, which is part of a management and supervisor training program for managers and supervisors employed at the Department of Energy's Waste Isolation Division, is designed to prepare trainees to communicate effectively with external organizations and the public. The following topics are covered in the module's individual…

This directory identifies the following wide-ranging resources for school libraries: (1) an annotated bibliography of books for a professional collection; (2) an annotated list of book lists, i.e., books that will assist in collection development; (3) a list of journals that review new books on the market together with the grade levels covered;…

Participants from Washington, Hawaii, Majuro, Palau, Guam and other points in the Northern Mariana Islands came together to share information relating to the functions of libraries and archives as information banks and as preservers of the cultural heritage of Micronesia. Papers presented were: (1) "Reading Motivation in the Pacific"…