This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

It's official: Online social networking is mainstream. Once the domain of teenagers and techno-geeks, sites like Facebook, LinkedIn, MySpace, and Twitter are rapidly gaining popularity with the multi-aged masses. Last year, in fact, Facebook reported its fastest growing demographic was those 25 years and older. There's no question that this new…

This study examined the decision-making processes of community college presidents when confronted with unexpected and major challenges. During the day-to-day operations of community colleges, presidents typically rely on their best judgment when making routine decisions. However, this decision-making process needs to change when the unexpected…

The "BAS for Family Child Care" is the first valid and reliable tool for measuring and improving the overall quality of business and professional practices in family child care settings. It is applicable for multiple uses, including program self-improvement, technical assistance and monitoring, training, research and evaluation, and public…

Journalism historians in recent years have made good use of agenda-setting theory in research, but there has been one drawback: in concentrating on the political and economic views of publishers, editors, and reporters, the agendas of those working behind the scenes, the public relations men and women have been overlooked. The public relations…

Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to…

Examines 251 responses to a battery of 45 professional standard items. Indicates public relations professionals surveyed across the nation underestimate the current state of professional standards in the field. Finds this state of affairs, described in coorientation theory as pluralistic ignorance, suggests the field may actually hold higher…

Cites 64 journal articles, papers, book chapters, and monographs on the topic of research for measuring and evaluating public relations effectiveness published between 1963 and 1997. (PA)

Youth civic engagement is a diverse field of practice, with each initiative claiming it has a unique approach. This chapter describes three initiatives, Youth-in-Government, Youth Science Center, and Public Achievement from the point-of-view of program staff. Their view is often privileged; it is the one used for official communication and public…

By the very nature of their business, public education has become vulnerable to legal attacks. The fear of being sued has forced public school teachers and administrators across the country to re-evaluate what they do and modify traditional curricular activities and co-curricular programs. In this article, the author relates how his own school…

A concern of the public and of local school districts is that of staffing well-qualified teachers for the education of America's youth. Staffing, however, is a multistage process that involves attracting a viable candidate pool and retraining those selected. To determine if attraction and retention are sequential or related administrative…

High Point Regional High School may be the first high school in New Jersey, and possibly the nation, to offer programs that satisfy nearly all of the technology education content standards represented in "Standards for Technological Literacy: Content for the Study of Technology." The technology content standards were the school's…

It is time to address the nature of excellence within the public relations profession. The following ten proposals can guide the profession in its search for the meaning of excellence: (1) to determine the meaning of excellence, and whether public relations practitioners desire to transcend or exceed the norms of conduct; (2) to study excellence…