The dissatisfaction theory of school governance predicts that, when community dissatisfaction with schools is great enough, the following events occur: (1) public demand increases for new policies and procedures; (2) the number of split votes by the school board increases; (3) the rate of school board member turnover increases; and (4) involuntary…

Drawn from a conference focusing on the changing nature of the communication function, the papers in this collection analyze and outline the professional and personal developmental techniques necessary to anticipate and capitalize upon those changes. Among the specific topics discussed in the 32 papers are the following: (1) the techniques and…

In September 1985, the New Mexico Community College Task Force was created by the New Mexico Association of Community and Junior Colleges to conduct a coordinated statewide information campaign about the educational programs and services provided by the state's 17 two-year colleges; and to address the critical issues facing these institutions.…

The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…

This handbook is intended to help school boards become more effective governing bodies by becoming more efficient in conducting routine business, improving their abilities to reach constructive decisions and to solve problems, making their meetings sources of good will among members, students, and the community, and developing and following…

Factors affecting the emergence of the University of New Mexico as a research institution in a period of increased competition for research support are discussed. The case study covers the period of 1972-1978 and focuses on the development of the Office of the Vice President for Research and its entrepreneurial activities, including its increased…

This handbook provides administrators and staffs of adult education programs with general information on volunteerism in adult education; information on specific programs and strategies, specifically Project SAVE (State Adult Volunteers in Education); and guidelines for program implementation. An overview of the impact of adult illiteracy precedes…

In a broad-based survey to determine what community colleges are doing to publicize adult and continuing education programs and the effectiveness of that publicity, administrators ranked the following dissemination methods in order of importance: course schedules, newspaper advertisements, newspaper stories, program flyers, and word of mouth. Word…

This seventh in a series of ten learning modules on school-community relations is designed to give secondary and postsecondary vocational teachers competence in planning and conducting an open house to publicize their programs. The terminal objective for the module is to conduct an open house in an actual school situation. Introductory sections…

The Bellevue-in-the-Community-College (BCC) program meets the needs and interests of local businesses, industries, agencies, and clubs through credit and noncredit courses held at times and places convenient to employees and members. The program's primary goal is to provide instruction and training to those who cannot come to the college for their…

Responses of college administrators in schools facing conditions of fiscal stress, and alternative strategies found to be effective in private sector firms are examined. It is suggested that many college administrators are responding to conditions of decline by being conservative and efficiency oriented. A number of factors within and outside the…

The interrelation of enrollment, marketing, and retention, and implications for enrollment management planning at the postsecondary level are considered. Factors that will likely affect enrollment in the 1980s include sources of support for private institutions; increased federal controls, including legislation for veterans and financial aid; and…

This ethnographic study of 16 Chicago school principals explores the principal's effect on students and teachers within the school; on parents and laymen in the community; on their superiors in the administrative hierarchy; and on themselves as career-oriented professionals. A brief literature review relates studies examining the principalship of…

This document was designed to serve as a guide for coordinators and administrators of cooperative vocational education programs in the Hawaii community colleges. An introductory chapter outlines the purpose, definition, methods of instruction, and criteria for cooperative vocational education as well as advantages of such programs to students, the…

The Life Services Clinic (GYN) on the Western Campus of Cuyahoga Community College was established as a part of Health Services in 1973 to meet the need for adequate, affordable contraception intensified by the increased sexual activity among students. A number of problems had to be overcome in order to provide normal gynecological services…