The report filed by senior European university administrators after their visit to U.S. universities examines the movement toward entrepreneurialism and the related issues of administrative organization and change, planning and financial management, client relations, delivery systems, technology transfer, government-school relations, and the…

Trends in nursing toward professionalization and specialization are examined along with the implications of the general economic climate, national politics, and changing health care delivery for change in nursing education. (MSE)

Provides a philosophical and practical rationale for the development of a global perspective camp program citing increased enrollment, quality staff, public relations value, and creative programs as potential benefits. Discusses program development including involvement of camp governing board, global perspectives themes, curriculum resources, and…

A survey of 100 principals known for their successful programs for obtaining community support brought many effective techniques to light. These methods fall into four categories: written and oral communications, community involvement in decision making, use of school volunteers, and encouragement of parent-faculty organizations. (PGD)

The Public Relations Division of the proceedings contains the following 15 papers: "Virtual Issues in Traditional Texts: How Introductory Public Relations Textbooks Address Internet Technology Issues" (Lois A. Boynton and Cassandra Imfeld Gajkowski); "Crisis Public Relations: A Study of Leadership, Culture, Demand and Delivery"…

International Literacy Day (ILD) has been celebrated since 1967 and has been the focus of learning festivals held over the years by different countries to recognize adult learners across the world. This guide was developed to strengthen ILD, to share the experiences of educators from around the world who have seen the value of using promotional…

The Council of the Great City Schools prepared this report to review the Dayton (Ohio) Public Schools District's performance as a way to help address its declining enrollment and stagnant student achievement. The goal of the project was to determine why the academic performance of Dayton's students was not improving and what the district could do…

In 1996-97, the Adult Career Counseling Center (ACCC) at Oakland University in Rochester, Michigan, enhanced its operation by doing the following: implementing a new computer system to network various software packages; creating and implementing a computerized system to maintain ACCC client records and usage statistics; developing an ACCC policy…

Indicates the need for a return to some basic interpersonal communication within a school system, to eliminate negative attitudes. Specifically, talk yourselves up, publicize school events in local media, get on Board of Education agenda, invite parents in more often, and look for good things happening within your school. (MH)

A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

Because of its poor labor relations and consequent public image, New Zealand's meat industry asked the University of Otago to provide management training. Describes difficulties in developing effective training acceptable to the industry, the compromise workshop approach involving questionnaires and diaries, and the workshop's qualified success.…

By the fall of l973 Bellarmine College's enrollments had declined 35 percent and the college saw its problems primarily as inadequacy in salesmanship. Now, Bellarmine is described as a market-oriented institution striving to assess the educational needs of its community without changing its commitment to the liberal arts. (Author/MLW)

This article addresses ways school board members can work to engage the community in school-improvement efforts. Some suggestions: Commit your time and talents; demand clarity and simplicity; listen; use the grapevine; work with the media; and be honest. Includes an extensive list of recommendations within a "community relations checklist." (WFA)

An overview of the rising costs of sending students to college critically examines a variety of issues, including increased capital expenditures, rising administrative costs, the role of student financial aid, faculty attitudes toward teaching undergraduates, fund raising, curricular offerings, lack of institutional mission, and admissions…

Discusses applications of Lotus Notes groupware developed by MCI Communications Corporation librarians. The development of administrative databases used for reference request tracking, interlibrary loan, book ordering and other purposes, and corporate wide databases used to disseminate internal and external information are described. The strengths…