In Maryland, Catonsville Community College's (CCC) 1990-91 marketing plan deals with the community's perceptions of the institution and strategies to improve CCC's image. Both the 1989-90 and 1990-91 plans targeted the same markets for special recruitment strategies; i.e., high school graduates with transfer plans, part-time adult students,…

Proceeding from the implicit message promoted by the National Cancer Institute to the communication profession--expertise in health communication is central to the effort to alleviate the costs of the national burden placed on the economy because of cancer--this paper proposes the development of health communication as a career. Specifically, the…

Catholic education is a ministry of the Catholic Church and a primary means of evangelization. The ministry of development, an integral part of Catholic education, is basically one of developing people and helping them to grow. The chief administrator is pivotal in this ministry and is responsible for quality Catholic education, sound business…

This curriculum guide is designed to provide a comprehensive educational base for food service programs. It is suitable for use in one- or two-year programs, although instructors in one-year programs will have to be selective in choice of topics. The guide is divided into 14 curriculum topics. Each topic area includes student competencies; a…

This narrative about new and old technologies in communicating school election issues to the voting public discusses desktop publishing, word processing, television tapes, and public opinion sampling techniques. Groundwork involves understanding how campaigns are organized to determine appropriate application of technology to strategies and to…

Miami-Dade Community College (MDCC) has its own cable television channel by lease agreement with Storer Communications, Inc., enabling the college to reach a potential viewership of more than 100,000 subscribers. The channel, which primarily broadcasts telecourses for long-distance learning and a "bulletin board" of campus activities and…

This manual is intended to assist teacher-coordinators in presenting the cooperative education story and recruiting appropriate work stations for cooperative education students. It consists of three sections. Discussed in the first section are such techniques for presenting cooperative education to the community of employers as stage setting and…

The 5-year plan of the Association of College and Research Libraries (ACRL) is presented, and the four goals of the plan are summarized: (1) to contribute to the total professional development of academic and research librarians; (2) to enhance the capability of academic and research libraries to serve the needs of users; (3) to promote and speak…

Average salary increases for 2,399 faculty in the field of communications are reported for 1982-1983 and 1985-1986, as part of the College and University Personnel Association's annual faculty salary studies. Included are comparative data for 108,074 faculty at 174 public colleges and 193 private colleges, representing 41 academic disciplines. In…

A personal account of Richard Berendzen's life as president of The American University (AU) in Washington, D.C. during the 1983-1984 academic year is presented in diary form. The account describes his interactions with faculty, students, administrators, and people outside the university to further the goals of the institution. In the year prior to…

This quarterly contains 11 bulletins that profile marketing campaigns for the Job Training Partnership Act (JTPA) that have been implemented successfully in local programs throughout the United States. For each program, the description provides information on the operator, funding, results, time span, background, marketing/public relations…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

Much recent research on educational organizations, including that of Meyer and Rowan (1977, 1978), has depicted them as ritualistically legitimated, internally loosely-coupled systems. Willower, however, has argued (1982) that legitimization of schools by their communities is not merely ritualistic but is ordinarily problematic. To examine…

This collection of conference papers covers various aspects of rural education in changing times. The conference focused on changes and innovations in rural education and on reasons why rural educators can be optimistic. The proceedings report includes brief papers and workshop summaries on topics ranging from rural public relations to…

The materials in this collection were used at workshops designed to assist school library media specialists and learning resources center professionals in making effective use of "Information Power," a recent joint publication of the Association for Educational Communications and Technology (AECT) and the American Association of School…