Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…

Florida's decision to equate a GED to a high school diploma undermines the attempt of No Child Left Behind to close the achievement gap, while infringing on the public's trust. Public trust fosters a culture of systemic equity and social justice, which are necessary for academic excellence (Byrk & Schneider, 2003). Florida's code of ethics for…

"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

As environmental issues become more complex, the public may be less interested in becoming knowledgeable enough to participate in decision-making. Yet its input can be critically important in some community-based issues. A community forum is one tool designed to provide information, enable participants to ask questions to experts and create an…

Students with disabilities face many barriers that cause them to be less successful than they could be. Virtual mentoring provides opportunities for employers in the community to act as mentors to the students, thereby enhancing community ties and creating positive public relations. This article explores the ways that a group electronic mentoring…

This article reports on reactions to the Association of American Publishers' new public-relations campaign, which has upset many university presses and research librarians, as well as open-access advocates. The effort, known as the "Partnership for Research Integrity in Science & Medicine," or Prism, is the latest tactic in a continuing…

The unfortunate events at Delaware State University (DSU) on September 21, 2007, were a whirlwind of emotions for everyone at DSU. At 12:54 a.m. Friday morning, a gunman (one of its students) shot two students who were leaving the on-campus cafe. Tragically, the female victim died one month later as a result of her injuries. As the Chief of Police…

Since 2005, the Center for Studies in Higher Education (CSHE), with generous funding from the Andrew W. Mellon Foundation, has been conducting research to understand the needs and practices of faculty for in-progress scholarly communication (i.e., forms of communication employed as research is being executed) as well as archival publication. This…

Representative democracy relies on the informed trust of the citizens. School board members serve their communities at a crucial place, governing large sums of money and the future of the community's children. Without the informed trust of the citizens, this enterprise will fail. Trust may be lost directly, or through inattention to detail. One of…

This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

This interview between a member of the FrameWorks staff and a long-time funder of FrameWorks research and field building highlights the critical role that communications can play in maximizing philanthropy's long-term impact in the social sector, even--or perhaps especially--in times of economic scarcity and retrenchment. The interview captures…

Examines Albert J. Sullivan's general theory of public relations. Shows how this theory raises ethical questions. Identifies the philosophical arguments Sullivan appeals to in support of this theory. Suggests his ideas have contributed to the development of ethical theory in public relations. (MS)

Explains public relations and describes how it can be used effectively by performance technologists. Topics include choosing a suitable project; determining the target audience; press releases; press kits; and contacting journalists. (LRW)

Based on document analysis and 40 interviews with Roundtable participants and other stakeholders across North Dakota, this report assesses the factors that enabled the North Dakota Higher Education Roundtable vision to be sustained for more than seven years, identifies obstacles encountered during the sustainability process, and provides…

In an interview conducted shortly after assuming the presidency of the National School Public Relations Association, Marsha Chappelow shared her insights and vision for the association. Her vision stresses the importance of ensuring that the association remain a relevant resource for school district leaders as the expectations on schools intensify…