This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…

Results of a study of 73 undergraduate interns in health education professional preparation programs are reported. The study utilized motivational theory, the Personal Investment Theory, to identify motivational characteristics of community health education interns and to analyze the interaction of these characteristics with characteristics of the…

Interviews with 56 practice nurses, 29 general practitioners (GPs), 23 health administrators, and 1 government official revealed that nurses use a variety of education and training opportunities; GPs largely let nurses take responsibility for their continuing education. The informal nature of training opportunities and lack of funding were…

To combat extreme health conditions in Armenia, nurses and physicians were given pretraining in community health at home and additional training in the United States on change strategies and community-based practice. Unforeseen barriers to change hindered progress, but participants were committed to preventive community health care. (SK)

Casa en Casa, a popular education project of an Oakland, California, community health clinic, has two key weaknesses: volunteers received little orientation to the role of health promoter, and promoters were given content knowledge without development of the skills needed to use it. (SK)

A graduate program for community health nurses formed a partnership with a neighborhood to enhance community health behavior and teach nurses about community organizing. Major conflicts between community groups proved to be both powerful catalysts and potential barriers to the use of Freire's concepts in community organizing. (SK)

A case study of the use of ethnographic approaches in community organization and development demonstrates their utility in achieving health empowerment among communities of color. The importance of citizen participation in community-based health initiatives is stressed. (SK)

A health promotion program in the Mississippi Delta used an empowerment approach based on community competence factors: participation, commitment, self-other awareness, articulateness, conflict containment, social relations, participatory decision making, and social support. After one year, community competence moved from internal social…

A coalition of Boston universities, health care providers, and community agencies established academic-community health centers that combine service, education, and research. The centers give nursing students opportunities to learn in a community-based primary-care model. (SK)

Describes the helpfulness and availability of formal and informal services and supports available to non-offending parents in cases of intrafamilial sexual abuse. Findings indicate a high over all satisfaction with the services that were provided but parents report a gap between their needs and the availability of services. (Author/JDM)

A Monte Carlo study compared performance of linear and logistic mixed-model analyses of simulated community trials having specific event rates, intraclass correlations, and degrees of freedom. Results indicate that in studies with adequate denominator degrees of freedom, the researcher may use either method of analysis, with certain cautions. (SLD)

Cleveland State University's Department of Nursing and the Visiting Nurse Association's partnership has produced a model to restructure nursing curriculum to prepare students for community practice. Parts of the model are identifying urban health needs, developing a common culture, and preparing experienced clinicians as teaching associates. (SK)

Introduces a collection of papers that focus on such topics as collaboration in health services planning, shared culture in community-based mental health, interagency cooperation in health and social services in mental health, the role of volunteers in community partnerships, issues facing workers trying to implement workplace change, and the use…

Little information exists regarding mental health and special needs related to American Indian and Alaska Native (AI/AN) families. In this article we emphasize the use of oral tradition during the Circles of Care initiative, which was essential in understanding cultural history and historical trauma of AI/ANs while giving a greater understanding…

Purpose: This paper aims to describe the context, process and findings of a qualitative review of Walsall Arts into Health Partnership, which is widely acknowledged to be one of the most progressive community-based arts and health programmes in the UK. Design/methodology/approach: The research adopted a multi-method qualitative approach to…