This report provides a history of the North American Association of Summer Sessions (NAASS), founded in 1964 to bring together the deans and directors of American, Canadian, and Mexican university summer programming. The report examines the circumstances leading to the association's founding, its early development, and major programs and…

A study examined 90 newspaper reports from the local and provincial press in Great Britain which covered the relaunch of Mencap, the largest national charity for people with learning disabilities. Mencap has adopted a new corporate style, a new logo, and a new "positive" image to reflect changing attitudes about disabilities. Using for…

This handbook offers strategies for school principals who have become the primary marketer for their schools. It is designed to help them draw on school and community resources to build a support base of human, material, and financial capital. Much of the material is based on practicing administrators' responses to a survey sent to "Principals of…

The goal of an articulated secondary/postsecondary tech prep project was to develop a model curriculum to prepare students to enter a postsecondary program leading to an associate of applied science degree. Continuing study at a four-year university would also be an option. Six schools participated as tech prep sites. Each site formed a team…

A feasibility study to gauge support for a Further Education (FE) Marketing Unit provided information on FE's image. Many persons occupying positions of authority in FE colleges in Britain see FE as possessing a negative image. Another group stresses the lack of any image whatsoever. Despite the difficulties colleges experience in recruiting from…

This manual is designed to support the summer reading programs of Virginia libraries on the theme, "Explore Your Library. . . For the Fun of It," which offers opportunities for youngsters of all ages to be drawn into the library's domain of discovery, mystery, and adventure. The manual provides resources for programs, activities, crafts,…

In the 1990s, community colleges will be faced with a real challenge and an opportunity: to become marketing-oriented institutions. Marketing is crucial to reinventing the colleges as institutions that are capable of contributing to the education of an underskilled workforce and a significant underclass--an endeavor vital to the nation's…

In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

This manual offers hints, guidelines, and suggestions for reaching prospective students for vocational training. Its main premise centers around alerting, encouraging, and assisting the student. A team effort is promoted; each staff member must be a part of the whole recruitment team. A section on advance planning focuses on analysis of the school…

This selective report on the celebration across the country of the Year of the Young Reader (YYR) by the Library of Congress and its partners has a two-fold purpose: to provide a chronological review of the events, projects, and activities that made the campaign effective; and to stimulate thinking on how to give the next campaign, "1991--the…

The Anderson, Indiana, Public Library conducted a Library Literacy Program that employed a 30-hour per week literacy coordinator. The coordinator's duties were to promote public awareness, recruit volunteer tutors and students, establish library collections, provide support and reinforcement to literacy tutors, and coordinate the supply of…

One of a series of practitioner-oriented newsletters, the document provides elementary school principals with strategies for implementing effective public relations in the public schools. The article describes ways in which principals can assess their school's public relations needs, coordinate the various elements of communication, and evaluate…

Guidelines for communicating information about a school and its programs are provided in this handbook. The following topics are included: (1) how to encourage good school-community relations with the active involvement of students, parents, businesses, senior citizens, and the general community; (2) how to develop a fact sheet for school…

Compiled as a workshop handbook, this guide presents information to help food service program administrators comply with federal regulations and evaluate and upgrade their operations. Part I discusses requirements of the National School Lunch Program, focusing on the "offer versus serve" method of service enacted in 1976 to reduce waste.…

Guidelines are given to school board members and administrators on using advocacy communications in dealing with teachers' strikes. Strikes are described as staged media events and extensions of the collective bargaining process. An educational association's "game plan" is outlined which summarizes the five central themes used by most…