Establishing a marketing and public relations program to improve community perceptions of public schooling involves identifying community expectations, determining whether "inequalities of exchange" are occurring between the school and the community, gaining support of both students and staff, deciding what needs to be communicated to…

Discusses issues in the management of volunteers in research libraries, outlining the benefits to volunteers and libraries, as well as potential hazards. The volunteer program at Chicago's Newberry Library is described, focusing on recruitment, job assignments, motivation, staff attitudes, retention and library benefits. (26 references) (EA)

The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…

Asserts art educators must increase public relations efforts to ensure parents and community understand importance of art education in the general curriculum. Describes a school community relations campaign for an elementary art education program. Includes suggestions for identifying goals for the campaign, meeting the interests of the audience,…

Discusses the benefits of collaboration between teachers and school library media specialists. Topics include teaching information skills, lack of planning by teachers, time constraints, public relations by the media specialist geared toward teachers and administrators, and promoting library resources. (LRW)

Discusses the importance of marketing library media programs to school boards and school district administrators. Suggests aligning library goals with district goals; hosting district board meetings; designing flyers to promote library services; developing library newsletters; annual reports that highlights achievements; networking; formal…

An overview of college guidebooks examines their origins, development, types, impact on both consumers and colleges, and current trends and future prospects. It is argued that publishers will gain credibility by standardizing data collection and reporting formats and by no longer trying to rank colleges on criteria that change annually and fail to…

Presents a checklist of student-government advisers' responsibilities governing bylaws, organization, section or appointment guidelines, job descriptions, committees, meetings, attendance policies, decision making, problem solving, public relations, goals, communication methods, training, budgets, fund raising, advertising, and other matters. A…

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…

Compares two surveys of new community college presidents. Finds that most presidents serve in order to "make a difference," and that 56% of survey participants followed an academic pathway to community college presidency, rather than coming from administrative or student services. (NB)

The professional discipline of strategic public relations offers many benefits to organizations. It helps them prevent and mitigate crises. It allows them to identify and manage issues that may interfere with their goals and objectives. It also leads them in building and maintaining quality relationships with strategic publics. However, can the…

Corporate practices, such as advertising, public relations, lobbying, litigation, and sponsoring scientific research, have a significant impact on the health of the people in the United States. Recently, health professionals and advocates have created a new scope of practice that aims to modify corporate practices that harm health. This article…

The paper traces the inability of the curricula of LIS schools in Africa to respond to the immediate job environment in Africa. The main weakness of the curricula is that they reflect essentially the curricula of LIS schools in the Western World. Thus, while most of the LIS curricula are relevant to the traditional library setting, the curricula…

This journal issue highlights examples of state and local child care advocacy strategies that have resulted in positive legislative change or increased funding for low-income child care. Legal constraints on lobbying by nonprofit or public agencies due to limitations imposed by the U.S. Internal Revenue Service and public and private funding…

This guide was developed to meet the marketing, outreach, and recruitment needs of job training organizations. It is designed to help organizations create a positive and professional image of local job training programs in their business community. The guide is organized in three sections that cover the following: (1) marketing and outreach…