This package of materials presents ready-to-use forms that will help school library information specialists manage, promote, and assess their programs; increase the effectiveness of their program while reducing their workload; and help students develop information skills. The document consists of 117 reproducible loose-leaf forms, CD-ROM (for…

This paper explores community perceptions of students and faculty involved in service learning and campus outreach initiatives, examining how communities and campuses engage in service activities; how the service mission of higher education is perceived; whether service learning students help or hinder community agencies; and how partnerships…

Colleges and universities increasingly rely on fund raising activities as a major source of operating revenue, a process which is wrought with legal pitfalls. This document provides an overview of the legal considerations of fund raising for the alumni and development officer, focusing particularly on span of control considerations between alumni…

The University of the Pacific School of Dentistry's program to withstand the economy's downturn and reduced patient pools included frequent resource and expense projections, increased student and faculty productivity, increased clinic income, public relations efforts, improved money management, and computerized administrative systems. (MSE)

Concerned about shrinking state support, University of Michigan officials undertook a program in 1978 to increase public and legislative awareness of higher education problems and stop the appropriations decline. Person-to-person contact, group interaction, specialized communication through publications, and mass media communication were used.…

Notes from the diary of a private, church-related college's new president reveal some of the responsibilities, variety of roles, frustrations, and triumphs of the first year on the job. Among the issues are financial problems and fund-raising, faculty concerns, planning, public and intra-institutional relations, alumni concerns, and rumors. (MSE)

A framework for presidents and trustees of institutions that are struggling for survival, which is intended to assist in making the decision to merge or close, and a process to use in dissolving the corporation is presented. Legal counsel, informing the publics, and student and faculty placement are discussed. (MLW)

The large-gift donor is one of a college's most important assets. For this reason, contacts with these donors should be regularly and systematically reviewed. Five main purposes or designated uses of gifts are categorized: faculty support, student aid, buildings, program support, and libraries. (MLW)

College language department heads are encouraged to become proactive in responding to change in higher education by: undertaking departmental planning; ensuring good teaching; emphasizing collegiality; thinking creatively; becoming part of any college restructuring process; identifying allies on campus; staying informed about institutional…

Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)

Discusses the role of community colleges in attracting new businesses to the area, focusing on the formation of community partnerships. Suggests that community colleges should position themselves as facilitators and brokers of training and education activities. Describes five basic steps in recruiting businesses, highlighting three examples of…

Suggestions are offered to the college alumni editor for making an interview with the institution's chief executive officer (CEO) easier and more productive. Recommendations stress the importance of attitude, punctuality, preparation, use of listening skills, and professional demeanor. (MSE)

A method of designing and evaluating internship and cooperative education programs between colleges and industry is presented. The approach accomplishes college objectives of academic progress and positive community relations while allowing the student to develop skills and marketability. The principles presented have application to many…

Provides a list of articles chosen from 12 journals to help school library media specialists develop an awareness of helpful literature from current periodicals. Topics covered include information service; instructional consulting; management, including collection development and public relations; and teaching, including library skills…

Electronic versions of college catalogs, viewbooks, and applications are used successfully as tools for college student recruitment. High school guidance counselors and community college advisors can be given access to special information services, students can both obtain and provide information on diskette, and the approach is cost effective for…