The aim of this qualitative study was to explore Israeli academics' perceptions of the introduction of educational markets and, particularly, their attitudes towards academics' roles and responsibilities in the new marketing-led university, as well as to obtain a greater understanding of their actual patterns of involvement in the marketing of…

The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing…

From natural disasters to the financial debacle, it is clear to the educational community that crises know no boundaries. Far from a passing fad, crisis planning must be an integrated part of effective school district leadership. Two studies explore the status of crisis management in selected public school systems and offer recommendations for…

American higher education has never been more expensive. Its continued excellence and accessibility depends even more today on charitable subsidy. As previous beneficiaries of that charitable subsidy, alumni are the most logical benefactor of its sustenance. The relatively few alumni who can give most generously make the difference in the success…

Purpose: The paper aims to analyse the relationship between market orientation (MO) and results in the field of higher education, considering the importance of university teaching staff MO in relation to satisfaction and establishing that this orientation is directly and positively affected by the MO of the upper hierarchical levels. The focus is…

Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

Assessing student learning outcomes relative to a valid and reliable standard that is academically-sound and employer-relevant presents a challenge to the scholarship of teaching and learning. In this paper, readers are guided through a method for collaboratively developing and validating a rubric that integrates baseline data collected from…

In a world of high tech and low touch, it is easy for public relations programs to stray from tried-and-true interpersonal strategies long associated with solid communication planning. New technologies allow communications professionals to quickly send e-mails and telephone calls to selected groups. Social media sites provide users immediate…

Michigan's intermediate school districts were created by constitutional convention in 1962. Between their inception and 2000, few units of government were less visible and less understood. This article chronicles the emergence of one intermediate school district as an aggressive force for change in education and a locus of activity for community…

Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students…

With the average age of college presidents a hair above 60 years old, a large portion of today's campus leaders were undergraduate or graduate students during the heightened years of protest in the 1960s and early 1970s. As a student during those protest-laden times, the author spoke out about peace, the Vietnam War, civil rights, and the status…

In this article, the author reflects on the accomplishments made by American Association of School Librarians (AASL) this year. Some of the AASL's accomplishments include: (1) the launch of its first-ever Digital Institute; (2) the release of the first-year results of the "School Libraries Count!" longitudinal study and the initiation of the…

Colleges and universities represent one of the most utilized sources of need-based financial aid information for students and families, and yet most research in access marketing is focused at the national and state levels. There is sparse published information about the effects of financial aid marketing observed through quantitative analysis, in…

The Blind Childrens Center provides the ideal environment to educate young students. This year, Second Grade was added with a combined First/Second Grade class. Next year, the center will have a dedicated First Grade and Second Grade which will require a full new classroom. This paper presents the accomplishments and activities achieved by the…

Annual giving is the number one indicator that someone will make a major or planned gift. Annual funds are the meat and potatoes of fundraising. But if the annual fund has recently taken a backseat to major and megagifts, the recession made a bad situation even worse. Today, most annual fund performance indicators have plummeted. Virtually all…