To improve matching gift numbers in fund-raising campaigns, colleges and universities can use these techniques: flagging potential matches during phonathons; broadcasting the matching-gift message on the phone, in pledge reminders, with leaflets, and in publications; focusing on companies that employ many alumni; improving follow-through on…

Provides an overview of the services offered by Texas A&M University's Sterling C. Evans Library via the World Wide Web. Included are public relations, instruction, searching capabilities, enhanced communications, and exhibit options. Future applications of the Web in academic libraries are also addressed. (AEF)

Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution…

Driven by his vision of the ideal American Indian vocational boarding school, Harwood Hall, an experienced administrator of Indian boarding schools, lobbied Congress to build Sherman Institute, which opened in Riverside, California, in 1902. A master of public relations, Hall downplayed the illness and deaths of students when typhoid fever swept…

Since the "Brown" decision of 1954, American society has moved from a position of seeing no redeeming value in black culture to acknowledging that African Americans have rich cultures worth celebrating. This article reports the case of Malcolm Moor, an African American teacher who believes it is his responsibility and obligation to nurture…

This article encourages college presidents and trustees to prepare for public relations challenges by tracking issues through four distinct stages: fringe, emerging, getting hot, and white hot/too late. "Fringe" refers to, for example, people discussing an issue at conferences, in professional publications, or among a few concerned…

According to James Robertson, the managing director of Step Two Designs, a content management consultancy, "A content management system supports the creation, management, distribution, publishing, and discovery of corporate information. It covers the complete lifecycle of the pages of one's site, from providing simple tools to create the…

This study examines performance among public higher education boards, describing the results from a national study. The research questions that framed the study were: What are the elements of high performance/effectiveness in public higher education governing boards? How does performance among public higher education boards compare to the research…

To make the education system more open and accountable, Alberta (Canada) designated in 1994 the formation of an MLA (Member of Legislative Assembly) implementation team for educational accountability. The MLA team is consulting with Albertans about which results should be included in school reports, which measures should be used to report…

Recognizing that unhealthy children cannot learn and that an uneducated child will become a drain on society, this report describes the efforts of the National Health and Education Consortium (NHEC) to promote collaboration among the health and education professions to improve the health of children. The report describes the creation and operation…

This study sought to ascertain how the press covers higher education and how public research universities work with the press to advance their agendas. It examined the coverage that eight newspapers devoted to six public research universities, namely the Universities of Pittsburgh, Colorado (Boulder), Minnesota, California (Berkeley), and…

A case study of school-university collaboration between Starkville School District (Mississippi) and Mississippi State University (MSU) explored the process of collaboration and the ingredients for successful implementation. MSU offered grant opportunities for university faculty to work with local school district personnel. Starkville School…

This book offers a six-step process for eliciting broader community involvement with schools in order to improve students' educational environment. The need for changing traditional practices is discussed in chapter 1, which describes various ways to ensure equity and access while also rebuilding public confidence and support for schools. Chapter…

This journal article examines how school board policies are used to control the controversies that often surround curriculum challenges. Specific key provisions of model policies and actual policies from California are analyzed to suggest ideal policy provisions. In a longitudinal study, over 42 percent of the 1,000-plus school districts in…

This book addresses modern supervision in school health education in terms of improving the teacher/student learning medium. An introductory chapter provides an overview of the scope and function of the entire school health program. Chapter 2 is concerned with the meaning of supervision along with philosophy and principles. Organization of health…