Analyzed in this paper are strategies used by urban universities to meet their community public service commitments. (Author/EB)

Advice is offered on making the college or university fact book readable and appealing. Issues discussed include: choice of hardware and software for desktop publishing, balance, layout, use of graphics, typefaces and styles, text alignment, and format. Lists of resources, associations, seminars, and publications that may be useful are appended.…

As the battle over college and university tax-exempt status escalates, institutional public relations officers are offered advice for making their case for tax-exemption without alienating the community, including: getting facts straight; communicating internally first; going to the source of criticism; illustrating economic and nonmonetary…

Ideas for enhancing college and university public relations' use of electronic media include organizing an electronic mail tip sheet; trying an electronic news service; investing in an electronic media tracking service; installing an Integrated Services Digital Network telephone line; placing the institution's story on a cable television network;…

Discussion of creating World Wide Web pages for schools highlights content and subject matter; contributors; quality of content; technical and design standards; student and staff safeguards; copyright, ownership, and disclaimers; and server access. Pertinent Web site addresses are included. (LRW)

Describes monthly reports that were developed by middle school librarians to keep school administrators aware of the library's role in students' education. Categories in the reports include curriculum connection, committee and school involvement, reading incentives and public relations projects, special projects, and vital statistics. (LRW)

A professor and dean emeritus at a school of social services describes a typical day, highlighting the variety of constituencies served (administrative services, academic vice president, faculty, student association, donors, city administration, public service organizations, local hospital, alumni), tasks to be accomplished, issues to be…

A number of school boards have spent hundreds of thousands of dollars to buy out their superintendents' contracts. Offers advice from school board members, superintendents, search consultants, and school attorneys on the issues of contract buyouts. Calculates the cost of contract buyouts in four large school systems. (MLF)

Discusses the University of Tennessee's externally mandated undergraduate exams in public relations and news-editorial skills. Analyzes (1) whether the exams are valid measures of qualities in students that faculty believe are important; (2) what factors are related to scores; and (3) whether these factors are related to specific courses in the…

A report on the mail students of various test performance, self-reported grades, and academic interest received from colleges in 1983 was compared with the mail received by the daughter of the researcher in 1989. The vast majority of mail represents independent higher education; the public sector is conspicuously absent. (MLW)

Suggested public relations activities for school libraries are presented in nine articles. Some of the activities described include the publication of newsletters and filmdisks using microcomputer software, a celebrity letter campaign, and planned communication with school board members. Resources for further ideas and guidelines are provided.…

Examines the scope and power of transnational corporations. Identifies and reviews four types of criticism leveled at such organizations. Advocates that public relations practitioners and other professional communicators of transnational corporations actively pursue development of codes of ethics that consider the transnational corporate…

Discusses how public relations can help make library media specialists and programs more visible and gives examples from a middle school library media center. Topics include monthly memos to school principals, including statistics; suggesting lesson plan ideas to teachers; attending department meetings; and helping out with routine school tasks.…

International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)

An instructional approach used in a civil engineering curriculum at Queens University of Belfast (Northern Ireland) incorporates development of communication skills into active learning assignments. A "learning from disasters" exercise and two mock public inquiries illustrate the use and benefits of the technique. (Author/MSE)