The Albuquerque Language Teachers Association's strategy for increasing public awareness of and support for second-language education has three components: (1) identifying goals; (2) defining projects; and (3) publicizing projects. (Author/CB)

Legal issues concerning the content and use of the college catalog are reviewed, including the catalog's changing role as a consumer document, misrepresentation, violation of statute, breach of contract, court interpretations, and remedies. Colleges are cautioned to take great care in using catalogs, for legal and administrative reasons. (MSE)

Reports studies dealing with (1) how unpleasant news is handled in East Germany, (2) whether Nixon was cheated in the l960 election, (3) the Greek-American press, (4) violence in music videos, (5) women in public television, (6) the class action suit as public relations, and (7) the problem of trespass for photojournalists. (FL)

The success of the South Carolina Assessment Center Project, the first statewide center, is credited to five basic principles that have guided efforts thus far: (1) establish credibility; (2) pay attention to details; (3) apply safeguards; (4) maintain public support; and (5) make the assessment experience humane. (TE)

Describes the process and implementation of the Adopt-a-School program designed to get the business community involved in Memphis (TN) public schools. Defines considerations for selecting adoptors and resource materials and activities for adoptors and adoptees. Explains program monitoring and implementation in rural and urban areas. (SB)

While natural resource professionals are adept at managing resources, they often lack the skills and desire to work effectively with the public. School-based partnerships are a potential vehicle for enhancing social interaction skills. Research shows that teachers benefit from partnerships but the benefits of partnering for the resource…

This paper reviews the history of the founding of colleges in Ohio during the nineteenth century, focusing on a critical reexamination of the thesis of Donald Tewksbury (1932), which emphasizes the role of religious denominations in the founding and persistence of private institutions of higher education. It argues that colleges and universities,…

This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…

Whether you are a new school library media specialist just starting in the profession, or a more experienced librarian who may not have the time to research and gather the information you need, this comprehensive guide provides an excellent overview of numerous topics related to school libraries. Written in easy-to-understand language, this…

A program involving senior alumni in institutional advancement--exclusive of fund raising included senior participation in a gerontology advisory committee, teaching English as a second language to foreign students, career planning, campus tours, alumni recordkeeping, library and research assistance, faculty assistance, clerical aid, and…

The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…

The need for student part-time employment to defray educational expenses led to the establishment of the Job Locator and Development program at the University of Nebraska at Omaha. Goals of the program are: to identify and develop off-campus part-time employment, and to assist students in securing employment. (MLW)

Presents suggestions on the development of a support system between school counselors and their co-workers. It is suggested that counselors work to identify staff needs and develop positive public relations as well as performing efficiently to meet annual goals. (JAC)

A survey of CASE members in December 1979 reveals information about college public relations, alumni, and institutional advancement professionals: average salary, factors affecting salary, faculty status, staff size, length of service, and training and continuing professional education. (MSE)

Five journalism educators report on surveys examining (1) the hiring of teachers and the course content needed for the public relations curriculum; (2) the study of journalism history; (3) the structure, purpose, and content of photojournalism courses; and (4) problems created by the increased use of electronic laboratory equipment in journalism…