In this document, the president of Seattle Central Community College presents the mission statements for the college and for each major unit of the college, i.e., the units of Instruction, Administrative Services, Student Personnel Services, Community Relations and Information Services, and the President. Each unit has been required to establish…

The thrust behind the necessity for these workshops was the apparent interdependence of libraries having mutual problems and solving these problems by close cooperation and communication. The workshops have outlined agency programs and policies; emphasized better agency-wide service; promoted efficiency and economy of operations; encouraged…

Random telephone surveys in a northern and a southern city were initiated to determine attitudes toward "informative" and "direct reference" mass media political advertisements. Responses were organized in regional, social, and racial categories. The results quantified reactions to the two types of political messages of blacks…

This document reports the results of a 1971 survey of the status of public relations programs in over 200 school systems, updating the information from a similar survey conducted in 1967. The report tabulates and analyzes data reported on 208 questionnaires and, wherever possible, compares the data with those of the 1967 survey. Part A of the…

This second edition of the catalog, published in Spanish, contains information on programed materials and programed courses written in Spanish. The names and addresses of 30 publishing houses, private businesses, and governmental agencies are given in the source list. Over 130 programed courses and texts that are available from these sources in…

Questions aimed at better school-community relations through identification of problems and courses of positive action were pursued at a seminar. Positive statements were presented by a citizen, a businessman, and an educator; and discussions were launched from the propositions, problems, and points raised in these papers. This report consists of…

Because conflict has become a pervasive element within the school environment as well as in the larger community, this review, based on reports abstracted in RIE, focuses on conflict management. Such management seeks and uses ways to understand and deal with the differing opinions, needs, and ideas that are a part of the contemporary school. The…

Broadcast and print journalism are interrelated in this book's coverage of the functions and status of the "fourth estate". A first part discusses journalism's magnitude and significance, with separate chapters offering a profile of the press, a discussion of the people's need to know, and a brief history of American journalism. The second part…

An outline guide for a survey of major mass media--newspapers, magazines, radio, television, movies, books, and advertising--is presented. The course intends to help students develop critical judgement of the media by improving viewing, reading, and listening skills. The objectives include: (1) presentation of the characteristics of each major…

The purpose of this practicum was to develop, implement, and evaluate a two-way communication program for Del Paso High School. The overall goal was to create an ever-increasing circle of people well informed about the school--an ambiance, an environment of knowledge and understanding. Relying on the experience and examples of other administrators…

Six workshop modules were planned and conducted as a demonstration project for the development of an interdisciplinary continuing education program for librarians. Module subjects were: (1) communications techniques, (2) advertising and public relations, (3) personnel administration, (4) consumer protection information, (5) planning and budgeting,…

This report describes a cooperative project designed to inform area residents of available adult education opportunities and to establish a central information contact point. The regional Adult Education Coordinating Committee compiled a list of adult education courses and services offered by member institutions, devised newspaper and radio…

Reports on a program that gives college seniors in a public relations curriculum needed professional experience by assigning them to work with professionals in a nearby city. (RL)

Traces the development of Illinois Bell Telephone Company's collaborative work with educators in career education and how career education fits in with the company's educational relations program, including procedures for company instructional visits to schools and a pilot learning center. (MF)

Creating a new professional school is not a threat to the campus, as often perceived by faculty, administrators, and the public, but a source of additional prestige and resources for all disciplines involved in general education. Its implementation also requires a strategic plan for improving problems of the profession. (Author/MSE)