Recognizing the need for a multifarious approach to television, this paper provides the reader with the following multidimensional approaches to television criticism: rhetorical, dramatic, literary, cinematic, content analysis, myth, linguistics, semiotics, phenomenalism, phenomenology, interpersonal communication, public relations, image,…

This book, the fifteenth volume of an annual publication, contains 373 abstracts of 52 doctoral and 321 master's theses from 50 colleges and universities. The abstracts are arranged alphabetically by author, with the doctoral dissertations appearing first. These cover such topics as advertising, audience analysis, content analysis of news issues…

Aspects of administrative theory pertinent to school health programs are described in this textbook. New roles, not only for the administrator but also for other school personnel, are discussed. The book also presents how teams are being utilized, sometimes of public health and school health personnel working together. A strong appeal is made to…

Since communication is the working link between the school district and the community it serves, public school administrators serving small towns or rural areas are developing a planned program of two-way communication based on a clear policy statement adopted by the board of trustees which basically upholds the public's right to know. In order to…

From the perspectives of historical, contemporary, and future interpretations of mass communication, this introduction to the theory and practice of mass media in society treats both the social context of mass communication and the hardware components that make it operable. The book discusses all mass media--newspapers, magazines, radio,…

The study reviews 50 foreign language programs in the United States that are said to be both inspirational and useful for providing concrete information about the creation and preservation of successful language programs. The programs cited are exemplary and can serve as models for educators and administrators to study and visit. Program selection…

The increased demand on educational administrators to share power with parents, community groups, teachers, and school staff emphasizes the need for more participative decision-making and for improved communications with school groups and the outside public. Participative decision-making through groups or councils requires clear, unambiguous…

The percentage of speech communication doctoral graduates employed full time and the percentage working in academic institutions have declined considerably since 1968. The glut of humanities doctorates appears to present three courses of action: increase undergraduate enrollments, decrease graduate enrollments, or increase nonacademic employment…

The superintendent is a crucial determinant in the performance of a district's professional staff. A good working relationship between the board and the superintendent is essential; they must realize they are, respectively, the lay members and the professional member of the same team. The superintendent is responsible for informing the board,…

The fourth in a continuing series, this publication lists the masters' and doctoral theses on various aspects of mass communication concerning Asia submitted to colleges and universities in Asia and abroad in 1975-1976. The 93 entries are grouped into eight sections: general; advertising, management, and public relations; broadcast media; social…

The recommendations presented in this paper for successfully implementing a two-year college student recruitment campaign focus mainly on the high school senior and presuppose the existence of a recruiting staff. Initially, it is emphasized that an effective campaign is based on a series of positive items. Elements of a successful recruitment…

The 16 recommendations of the 1978 Ohio White House Conference on Library and Information Services are presented with background information and identification of salient issues. Concerns include the legal structure of public libraries, funding, library services (particularly for those with special needs), public relations, preservation, library…

Students in the beginning public relations course at Kansas State University work in small groups to make case studies of the public relations needs of organizations (usually campus groups or nonprofit community organizations) and to develop public relations plans for them. After receiving project instructions, students suggest possible clients,…

While providing information about children's programs primarily for Delaware County Public Libraries, this guide offers general planning tips and specific program ideas and resources useful to any county/public library considering developing its children's services. Special attention is given to program ideas and public relations. The former…

Follow Through Resource Centers are a nationwide system designated to assist local school districts in improving their educational programs through adoption of exemplary educational programs at a fraction of the original development cost. Resource personnel develop materials for dissemination. Materials are presented in awareness sessions with the…