Criteria for evaluating college and university advancement programs are presented, based on the efforts of professional area trustees and advisory committees of the Council for Advancement and Support of Education (CASE). The criteria can be useful in three ways: as the basis of internal audits of advancement programs or program components; as the…

American foreign policy must operate within the parameters of public opinion, and governmental and non-governmental actors must educate the characteristically alienated citizenry concerning policy issues. Since rational discourse is of limited benefit in the process, advocates instead use verbal representations or metaphor to instill within the…

To extend the resistance-to-persuasion literature into a context relevant to public relations, a study examined the reactions of 147 Michigan State University students after viewing edited versions of President Ronald Reagan's televised address of February 26, 1986. Reagan's address, concerning his request for public support of an increase in…

During January 23-24, 1984, a North Central Association of Colleges and Schools evaluation team visited Colorado Technical College to conduct a comprehensive evaluation for continued accreditation at the bachelor's degree granting level. The accreditation was continued as a result, and it was recommended that a comprehensive evaluation be…

This paper, meant to stimulate discussion within the employment and training community, offers a wide range of strategies for keeping clients enrolled in Job Training Partnership Act (JTPA) programs. Issues discussed include the following: (1) why retention is important; (2) gathering and analyzing information; (3) links between client recruitment…

This guidebook provides information to help local communities plan and carry out National Community Education Day, a day that has been promoted since 1982. The guide is organized in six sections. The first section contains a message for local sponsors and an overview of early childhood and family education. The second section provides ideas for…

Created for use in a workshop designed to increase knowledge and improve understanding of the role of the media coordinator, this manual details the process, and provides the instrument, to be used in the evaluation of school media coordinators in North Carolina. Guidelines provide brief descriptions of each of the six major functional…

On the premise that union election campaigns on college campuses can provide useful lessons for public relations practitioners, this paper examines literature pertaining to organizing efforts in order to discover public relations problems that can be posed by the reciprocal nature of the influences between the internal and external audiences…

This handbook suggests to parents ways to plan, develop, and implement an after school child care program. Following a description of the initial child care needs assessment in the community, guidance for deciding the appropriate program type and step-by-step administrative instructions for establishing the program as a business are given. The…

A school board member describes how the use of four elements helped the board win public support for a referendum that was strongly opposed by an organized, respected committee: (1) Use of the media; rather than inviting press coverage of arguments by holding large public meetings, the board held numerous small, informative meetings. In this…

Reasons why corporations should support colleges and universities are suggested by the head of both the General Foods Corporation and the Council for Financial Aid to Education (CFAE). Higher education faces three crucial problems: the decrease in federal funding, especially student financial aid; decreasing enrollments; and probable decreasing…

To help educators improve their school public relations program, this handbook discusses how to develop an internal school communications program. Chapter 1 explains that schools need effective internal communications systems because school employees are important in communicating with the public. Chapter 2 covers the development of a strong…

To help improve school public relations programs, this handbook tells how to use survey and feedback techniques and how to interpret survey results. The first chapter gives a brief overview of the usefulness of surveys for getting community feedback. Chapter 2 recommends beginning by deciding what one wants to know from a survey, what human and…

The report describes evaluation activities of Minnesota's PACER (Parent Advocacy Coalition for Education Rights) Center's "Parents Helping Parents" Program and the "COUNT ME IN" Project. Section 1 focuses on "Parents Helping Parents," a program to make parents more effective advocates for their children and to…

This handbook provides information related to the development and implementation of a public/private venture in the development of summer jobs for youth. Chapter I briefly describes preliminary planning. Chapter II focuses on developing a task force, including its composition, recruitment, and responsibilities. Chapter III discusses activities of…