This information packet contains 14 articles reprinted from various books and journals. Establishing and enriching school-community ties in small schools is the theme for this "Information Exchange Packet," the sixth in a series developed for Small Schools Network members. The articles and their authors are: "Skills in Building…

This document describes, in a narrative mode, a simulated public education campaign to stimulate cross-campus awareness of, and dialogue about, attitudes toward homosexuality. The campaign described begins with a letter to incoming freshmen, alerting them to the presence of gay and lesbian students and emphasizing the need for mutual respect and…

Speech communication training is a valuable asset for those entering the public relations (PR) field. This notion is reinforced by the 1987 "Design for Undergraduate Public Relations Education," a guide for implementing speech communication courses within a public relations curriculum, and also in the incorporation of oral communication training…

There are 10 papers in this collection from the Division of Education and Research: (1) "The Importance of Basic Training in Marketing for Librarians and Information Professionals" (French and English versions; Rejean Savard); (2) "Information Management Education: Some Interdisciplinary Approaches" (Marianne Broadbent); (3) "Educational…

Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major…

This packet of materials was created to help literacy professionals, social agencies, volunteers, and media representatives promote literacy efforts in Michigan, especially during Literacy Action Month (September). The materials can be used to support literacy in the community, in democracy, in the family, and in economic development. Items…

This document presents the Adult Literacy Plan for the state of Florida. Section 1 provides a rationale for the plan. Section 2 sets forth goals and objectives. The statutory intent is described in Section 3, which focuses on the Florida Model Literacy Program Act of 1987 (FMLPA). Section 4 presents a statement of the problem. It provides…

This "Counselor's Recipe Book" provides activities, forms, and information to aid elementary and middle school counselors in improving services and programs for students. The first set of materials relates to designing the program, and includes materials for orientation, analysis of the individual, and curriculum input. Next comes a set of…

An employer survey was designed and conducted to assess the availability of employment opportunities for individuals holding a master's degree in Corporate and Professional Communication within the primary geographic area of Radford University, Virginia. Surveys were mailed to 5,004 companies and organizations categorized as follows: (1)…

This report assesses the image of vocational education through a review of several studies and projects concerned with that image. In the first section of the report, the three most recent studies that target the image of vocational education from the national perspectives of manufacturers, state legislators, and employers are abstracted. Along…

Like many other Central Florida districts, Volusia County School District is growing rapidly, increasing by 1,500 to 2,000 students (and 60 new classrooms) per year. The area has a solid senior citizen voting block and a state tax structure based on very low property taxes, a 5 percent sales tax, and no income tax. Since state monies for new…

Developed to increase media specialists' awareness of the value of public relations to the media center program, this guide is designed to help media specialists encourage positive attitudes on the part of students, faculty, administration, and the community toward the media center, and ultimately lead to a greater understanding of the media…

A summation of the successful Sunset Review process and a legislative package addressing issues raised during the Review highlight the Arizona Commission of Indian Affairs' 1986 annual report. The summation identifies changes in Commission organization and programs and clarifies Commission powers and duties. The legislative package includes a…

This book is designed to enable school administrators to actively participate in planning and implementing school safety and public relations activities. It provides a conceptual framework of the public relations process and shows its practical application to the problems of school crime and student misbehavior, through discussion of school public…

Perspectives on college and university strategic planning, marketing and public relations, and fund-raising are offered. Also included are previously published journal articles by experts in this area, annotated bibliographies of books and journal articles on these subjects, author/title and subject indexes, and a directory of publishers. Three…