An abundance of academic research has focused on identifying, explicating, operationalizing, and analyzing variables used to understand the dynamics of customer service. Despite this scholarly attention, applied researchers and the popular press have long reported consumers' dissatisfaction with the service received during their customer…

Teach for America (TFA) is perceived as a major player in the education wars over the future of public schools, and a key ally of those who disparage teacher unions and schools of education, and who are enamored of entrepreneurial reforms that bolster the privatization of a once-sacred public responsibility. But what exactly is TFA's role in these…

Many professional organizations exist within the broad field of education. Membership in these organizations is not particularly selective, with qualifications being tied primarily to job status and title; as such, membership is often taken for granted. Yet members and the general public expect these organizations to have formally adopted codes of…

Positive PR is always a good way to market the resources and services available to students and staff. This article enumerates ways to make one's presence known with the different populations in one's school. Even small public relations efforts show students and staff that one is a vital part of the school community. Good PR becomes a manageable…

As an educational leadership department chair or college of education dean you are increasingly facing the need to cut budgets and try to develop funds to keep your academic programs afloat. The use of oral history with your education alumni can serve as a way to bridge and remind both the institution and the former graduates of the value the…

This study examined how the role expectations, responsibilities toward fundraising, and professional relationships by the vice president of institutional advancement influenced commitment to the institution. A qualitative analysis was conducted across the mid-Atlantic region by interviewing community college vice presidents of institutional…

Increasingly, U.S. colleges and universities are reaching out locally, nationally, and internationally to a variety of audiences, articulating their important role in society. One major objective of this outreach is to attract the financial resources that will enable these institutions to achieve their educational aspirations. One might imagine…

Like anything else, there are good fundraising campaign Web sites and bad fundraising campaign Web sites. The author took a closer look at fundraising campaign sites to see if her intuitive judgments about these could be translated into a logical, research-supported set of best practices. She set up a study that gauged the ease of use and…

When it comes to raising money for college and university athletic programs, every professional knows how the game is played. Tickets drive the bus. In exchange for gifts, donors typically pay seat-licensing fees. This kind of "quid pro quo" giving--where generous contributions put one in position to buy good tickets--is a very common model," says…

As universities in English-speaking countries recruit and enroll international students, a variety of forms of support are typically offered on and off campus to help students make a successful transition. The most common challenges for nonnative English-speaking international students are linguistic and cultural. In spite of meeting English…

Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that…

Is your campus primed for the next big emergency? The National Campus Safety and Security Project (NCSSP), led by NACUBO, sought to help colleges and universities develop comprehensive emergency management plans that address the four phases of emergency management: prevention/mitigation, preparedness, response, and recovery. A major component of…

This article examines data collected from an ethnographic research project conducted with 56 gang-associated Latino youths ages 15 to 21 from 2007 to 2009. The objectives of the study were to examine how poor Latino gang-associated youths perceived schooling and policing and to find out if the research process could promote educational aspirations…

The adoption of problem-based learning as a teaching method in the advertising and public relations programs offered by the Business TAFE (Technical and Further Education) School at RMIT University is explored in this paper. The effect of problem-based learning on student engagement, student learning and contextualised problem-solving was…

Welcome to the Generational Wars--a workplace skirmish over everything from ties and pantyhose to flex time and Facebook. For the first time in American history, three generations are now working desk-to-desk. And each brings wildly varying views on work and life into the office. The battle lines have been drawn. On one side are the Baby Boomers,…