The annual report, still vital to most colleges, is a key tool in communicating with the public for fund raising, community and government relations, student recruitment, and public relations. Format and content are more flexible, and institutions are making efforts to be environmentally conscious and save time and money. (MSE)

This theme section includes four articles that discuss building a stronger image for junior and senior high school libraries through public relations. Highlights include building the influence of high school librarians; making the library more welcoming for students; information for transfer students; and publicizing student achievements through a…

A study tested responses of 201 upper division business students to 8 graduate business school recruitment ads with similar content but written in different styles. Results suggest that certain styles, independently and in combination, do affect perceptions on lower-order dimensions (ad interest, appeal, believability, clarity) but not broader…

Describes possible roles of the teacher-librarian in school staff development. The roles of librarians are discussed, including serving as agents for educational change and as curriculum consultants; the design of staff development programs is explained; the expansion of media center services is discussed; and marketing and public relations…

College development specialists predict trends in corporate matching gifts including increased competition, reduction in gift size, more diversity, more employee input, sophisticated use of technology, more global and democratic giving, gifts reflecting the general economic climate, and larger gifts for top recipients). They recommend better…

A discussion of college alumni surveys considers the kinds of information that are most helpful to the institution in fund raising, including names and preferred forms of address, significant others, demographics, Social Security numbers, occupational information, and income and net worth. (MSE)

Discusses programs and services of the Society of School Librarians International (SSLI) relating to professional growth, communications and public relations, and legislative involvement. Winners of the 1992 SSLI Annual Book Awards are listed, and activities of the Learning through Media Coalition are described. (LRW)

Describes two action research projects undertaken at an Australian university to improve quality of services to foreign students and improve the institution's image through word of mouth, or informal marketing. Each project, although small, facilitated changes or improvements to a targeted service. The role of management in empowering employees…

Campus event planners need to know all they can about the risky business of special-events insurance, including coverage types and options (institutional vs. outside-user, workers' compensation, cancellation/abandonment, nonappearance, weather, death/disgrace, boutique/niche insurance), basic insurance issues, alcohol issues, estimating needs, and…

Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

A job club at a rural high school helped students with disabilities by involving them in meaningful projects in the school and community. Recycling and other projects taught them job skills; raised their self-esteem; and improved perceptions of the community, school personnel, and regular education students toward students with disabilities. (TD)

Gives 10 strategies and examples for camp crisis-management: a written, implemented emergency plan; clear, honest communication; trained staff; good community relationships; learning from experience; knowing the local environment; preparing for the media; considering long-term impacts; avoiding adverse effects; and recognizing good things that…

Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

New college presidents are inundated with requests for their time, and their private life is often sacrificed. Each administrator must decide what is the appropriate balance among various aspects of his/her position. Physical separation of public and private lives is essential, and the role of the spouse, who may have other professional…

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…