A college or university is a member of a community. Whether it withers or grows depends on its relationships within that community. Institutions can strengthen community ties by organizing advisory councils, conducting economic impact surveys, involving alumni and retired faculty, and encouraging athletic booster clubs. (Author/MLW)

Careful planning is considered absolutely necessary for a successful annual college fund campaign. Annual giving must have long-range plans to accomplish long-range goals. Keys to annual giving planning are seen as staffing, budgeting, prospect information, goal setting, leadership, communications, and coordination with the overall development…

A discussion of the many roles that the vocational agriculture teacher must assume in working with students to carry out a successful supervised occupational experience program. (HD)

Correspondence analysis, an easy-to-interpret interdependence technique, portrays data graphically to show associations of factors more clearly. A study used the technique with 58 students in one university to determine factors in college choice. Results identified the institution's closest competitors and its positioning in terms of college…

A July 1996 public opinion poll shows that Americans, particularly those likely to have children reaching college age, sharply overestimate the cost of a college education. As a result, some may not explore financing possibilities further. College officials must be more direct with the public about the economic realities of higher education. (MSE)

This special section includes five articles that discuss public relations strategies for school librarians. Highlights include effective communication, including measuring and evaluating the success of public relations efforts; Web-based public relations; giving bookmarks to students; customers and cultural contexts; and successful job…

Briefly discusses competencies needed by librarians serving children in public libraries and presents a list of recommended competencies in the following areas: knowledge of client group; administrative and management skills; communication skills; materials and collection development; programing skills; advocacy, public relations, and networking…

This feature discusses the diminishing number of female administrators, coaches, and officials involved in girls' and women's sports, the reasons for this decline, and strategies to increase the number of women in athletic leadership positions. (IAH)

The application of a systems approach to intergenerational programs is described. This collaborative programing involves structured thinking about program development and problem solving. Components of the process of linking systems are presented, and some examples of local, state, and national efforts are described. Anticipated outcomes of the…

Presents the results of a survey of perceived quality of doctoral programs in mass communication as rated by members of the Broadcast Education Association and members of the Association for Communication Administration. (MS)

Varied ways in which colleges and universities are using the Internet to present their offerings to both their own communities and the public as well as to gain access to information is examined. Applications include presentation of institutional information, community data, media relations, electronic mail, internal communication, and…

School administrators must enhance public relations, understanding the difference between publicity and genuine public relations, the difference between advocacy and mutual understanding, that public relations is not limited to keeping bad news out of the newspaper, and that student publications are not direct or formal appendages of the school…

America's economic difficulties, and therefore higher education's fiscal problems, will not respond quickly to change. Institutions must look for additional revenue sources, including tuition, philanthropy, and increased enrollment. Colleges need to acknowledge the reality of the situation, define missions carefully, make hard choices, address…

Classic problems between college fund raising and public relations professionals include misunderstanding of roles, unrealistic expectations, differing goals and perspectives, and inequity of administrative support. Cooperation can be fostered through communication about goals, shared objectives, reduced isolation, teamwork, open communication,…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…