The Wisconsin Forces for Four-Year-Olds Project promotes the community approach to offering universal access to quality care and learning services for Wisconsin 4-year-olds. Based on the view that quality early education opportunities have life-long benefits for children and the communities in which they live, this public awareness packet…

Local school boards are responsible for the two most important issues in most people's lives--their money and their children. Why do school boards fail to develop into high-performance teams? Why do they often work as micromanagers rather than as moral and cultural leaders of their communities? This book explores the current state of board…

This book grew out of presentations at the 1997 National Catholic Educational Association convention. "Twelve Reasons Why Small Catholic Schools Are Successful" (Donald F. Novotney) and "Advantages of a Small Catholic School" (Wayne A. Pelzel) focus on the advantages and climate of small schools. "Staffing and Scheduling…

This guide was created to help community groups create publicity plans and follow through to promote public awareness of Groundhog Job Shadow Day (GJSD) on February 2, 1999. The guide promotes the goal of raising public awareness for the importance of business and education working together to provide hands-on career experiences for students. It…

This paper is a case study that discusses the creation of a virtual corporation for use in teaching public relations techniques at the University of Tennessee at Martin. It also shows how the structure can be modified for teaching business or finance. A description is given on how to construct and use similar World Wide Web pages. The components…

Educational Research Information Center (ERIC) Trends are analyses of higher education literature contained in the ERIC database, describing major concerns in institutional practice. Perhaps no other trend has grown as rapidly as the literature on external constituencies, outreach, and public relations. This increase makes it clear that higher…

The University of Munich, with 43,000 students, is a city university with typical university problems. It has no public relations guidelines, and public relations work is not primarily concerned with securing financial support, largely fixed by the government. Publicity efforts are more directed toward creating goodwill, explaining the…

Professional groups and advisory commissions in international studies are part of a growing trend toward political awareness and activism in the scholarly and pedagogical professions. With a rejuvenated profession and an expanded public, it is up to these groups to use their professionalism and dedication to serve foreign languages. (Author/MSE)

Results of a study of 100 fund-raising foundations linked to state colleges and universities found that most are neither tightly controlled by nor highly independent of the institutions. Governance within the foundations and relationships between foundations and institutions are examined. Recommendations for solidifying that relationship are…

Four journalism educators provide information on an experiential learning program that produces a weekly newspaper, a survey of public relations professionals praising educational advances in their field, reference materials for a course on the newspapers of the future, and editor-educator agreement on key issues in journalism education. (RL)

Fifteen different institutions offer suggestions for managing small shops by: long range planning, setting priorities, organizing and systematizing, defining staff regimen, using outside help, and finding reinforcement through feedback and freely offered ideas. (MLW)

Ten important goals for trustees during the 1980s include: long-range planning; educational diversity; public relations; self-regulation; selection of chief executive officers; role of policy making; fully informed governing boards; facing crises; use of incentives to reach institutional goals; and keeping the individual campus as the…

A brief list of references on aspects of institutional advancement programs focuses on such issues as ethics, alumni affairs, fund-raising strategies, the role of the president, small independent colleges, advancement program administration, government relations, and publications. (MSE)

Analyzes the negative perception of Hispanics held by most Anglos and its impact on Spanish teachers' and students' motivation. Discusses means to improve teaching, diversify programs, and outgrow inferiority complexes through public relations resources and cultural awareness. (MES)

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)