The manual focuses on the development of a school-level home/school information system to improve communication and understanding of special education programs. A step-by-step plan for developing such a system is addressed in terms of five major topics (sample subtopics in parentheses): basic information gathering (surveys and needs assessment),…

The role of the college/university president in institutional advancement was examined in a national study. There were interviews with nine presidents and surveys done by 27 chief executive officers. Five areas of investigation are: demographic characteristics of institutional advancement programs; how presidents perceive their role in…

This report presents a proposal made by a Utah task force appointed to establish a plan for a district school library media program to best serve the students and staff of that district. The introductory section discusses the priorities on which the proposal focuses, the philosophy of education in a school library media center, and the aims,…

In early 1983, a questionnaire was sent to members of the Public Relations Division of the Association for Education in Journalism and Mass Communication to determine whether they perceived the role of public relations practitioners to be one of four types: expert prescriber, communication technician, communication facilitator, or problem solving…

This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book…

A curriculum designed for public relations students in a persuasion class at Indiana State University provided them with the theory of persuasion and then gave them the opportunity to apply the theory by doing volunteer work for a community client. The course has four objectives: (1) to provide students with entrepeneurial experience and practical…

A survey of state education agencies (SEA's) in Alaska, Hawaii, Idaho, Montana, Oregon, and Washington, supported by a random sampling of SEA's elsewhere in the nation, revealed several aspects of education in which the publics of all the surveyed states expressed low confidence. This document identifies eight of these issues, indicating the…

By presentation of a variety of suggestions for public relations activities, this booklet provides the library media specialist with means for enhancing the effectiveness of the school and district library media program. The lists of ideas begin with general suggestions for library media center (LMC) facilities, services, and communications, and…

Reactions to college and university retrenchment (a significant decline in financial resources that results in a reduction in permanent staff and/or elimination of existing programs) and political influences are considered. Responses to retrenchment may include the following: protective reactions by individual faculty members and reduced…

To be competitive in the job market, speech communication students should have courses in technical subjects and business administration. A focused master's level speech communication education can prepare students for two career paths: public relations management (with emphasis on campaign design and corporate communication beyond the required…

This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics…

To examine aspects of the political/economic/social/cultural environments (PESCE) affecting international public relations and their significance to the future of public relations practitioners, this paper reviews the 1980s literature regarding the current and projected trends in international public relations practice and their implications for…

This second volume of a two-volume manual provides a structure for the analysis of the design of cooperative education and the implementation of the design in terms of the 49 key elements of cooperative education. It is intended for use by persons responsible for cooperative education at state and local levels. Volume II is the heart of the…

Since 1977, St. Clair County Community College (SCCCC) has initiated several activities to increase the importance of writing at the college. The first of these efforts was a self-study conference to examine past, current, and future approaches to the problem of student literacy. The results of the conference have been seen in subsequent efforts…

In summarizing findings on the principal's role in the school, this monograph assumes that the principal is a pivotal figure in the school and is the one who most affects the quality of teacher performance and student achievement. The author concludes that the studies reviewed demonstrate that the principal is a key factor in the success of the…