Language is an important way of presenting an identity, either individual or group. This paper explores the language used in the presentation of the identity of academic development. The study is based on an analysis of websites from academic development centres in the UK and Australia and outlines the public ways in which academic developers…

As protesters across the Arab world demand an end to autocratic regimes that have drained universities of resources and suffocated critical thinking, scholars see some hope of an Arab renaissance and a new opening for American involvement. From the ancient Library of Alexandria to a new Islamic-arts museum in Qatar that holds 700-year-old…

This article is written for scholars, researchers, and academic leaders who have a passion to share their knowledge outside the classroom, laboratory, or institution. They want to make a difference and believe that the information they possess and ideas they have to offer have a public importance. Based on his book "Pitch Perfect:…

The last two decades have seen dramatic change in U.S. schooling as a response to high-stakes accountability and market-based reform movements. Critics cite a number of unfortunate consequences of these movements, especially for students in urban schools. This article explores the troubling ironies related to one strategy for survival in this…

Even seasoned public relations (PR) practitioners can find it difficult to handle communications during a crisis situation when the consequences of making poor decisions may seem overwhelming. This article shares results from using a collaborative simulation to teach college students about crisis communications in an advanced-level PR course.…

To many honors administrators, fundraising is alien and frightening. This monograph is directed primarily to honors deans and directors, who have widely varying experience with fundraising. It may also be useful reading for those staff members, faculty, and development officers who have some responsibility for honors fundraising. It focuses on…

As enrollments in correspondence schools soared in the early twentieth century, unethical practices marred the reputation of this type of learning. Prominent schools created the National Home Study Council in 1926 to combat the proliferation of sham schools. At the same time, council members knew that the better schools also needed to change their…

This study examined the way performance accountability culture influenced the work of public high school principals. A qualitative multiple case study design was used to discover the way principals responded to, and coped with, performance accountability culture at the local level. Interviews of nine high school principals in the state of New…

Establishing a library brand requires positive effects on publics. Five publics identify each library: students, teachers, administration, parents, and community. It takes effort to target each of those five publics with a consistent message about what a library offers that makes it unique. Librarians, scrambling to accomplish the necessities of…

This article investigates the importance of parent and community engagement in curriculum development, along with curriculum leadership, engaging stakeholders, and the importance of curriculum. Parent and community member engagement is examined in light of curriculum committee participation as reported by Missouri superintendents. Survey responses…

Any organization must build a good reputation and image in order to "anchor" its relevance and indispensability in the minds of a wide variety of audiences. Many commercial organizations maximize opportunities to raise favourable awareness about what they do--and their techniques and approaches can be applied to libraries. Examples from…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

With declining budgets and increased pressure to deliver a prepared and hirable workforce, universities must look externally for resources to assist with recruiting and retaining top students. This nationwide survey of journalism and mass communication programs shows that while some programs have reached out to external professionals for advice…

Ralph Waldo Emerson said, "The only way to have a friend is to be one." But what it means to be a good friend from a donor's perspective is changing. Today's donors have more options for their philanthropic interests than ever before, and they want deep connections with institutions that matter to them and share their values. If an institution is…

Circulation is the library's tireless foot soldier: it serves as the front gate to the library's services and resources. This service point is where most patrons enter and leave; and experience their first and last impressions--impressions that linger. In an age when academic libraries are facing meager budgets and declining usage statistics, this…