Describes the organization and purpose of the National and World Affairs Division of the National University Extension Association (NUEA) and discusses the need for public policy programing in continuing education. Proposes debate in the NUEA and its member organizations on the subject of members' role in such a policy. (MF)

Discusses the threats currently facing public schools including tuition tax credits and vouchers, block grants, cuts in federal spending, local and state measures to limit taxes, and bad publicity. Offers advice to school board members who must respond to these threats. (Author/WD)

Several financial aid management software programs are now being marketed and many institutions are seriously contemplating purchase of one of them. Careful analysis of any proposal is essential. The experiences of the University of Oklahoma are described. Personnel preparation should receive considerable attention during the planning and…

The content of a series of seminars on prescription drug promotion seminars that have been conducted for medical students and other health professionals is outlined. Focus is on dramatizing media-practitioner interaction and conflicts of interest. Also reported are results of a pretest that surveys student attitudes toward such ethical…

Securing a "repository organization" to preserve records, transcripts, memorabilia, and otherwise serve the alumni of a closed institution is seen as crucial. The problem of library holdings, preserving the traditions, linking the constituencies, helping the faculty relocate, and the importance of advance planning are discussed. (MLW)

Twenty-four predictions are made about trends in college fund raising in the 1980s, considering such factors as volunteers, new legislation at all levels, person-to-person fund raising, institutional leadership, development staffing, inflation, distribution of wealth, recordkeeping, alumni, corporate support, and athletics. (MSE)

All institutions of higher education recognize the importance of good relationships with their communities. To avoid confusion and disappointment about its community relations, the institution must know what it wants to achieve through a clearly defined mission statement or a set of goals and objectives. (Author/MLW)

In seeking ways to extend their campuses, institutions should assess the community's needs in relationship to their own goals and purposes. To better serve the community, a college or university must go to the people through publications, electronic media, exhibits, speakers, volunteers, and continuing education. (Author/MLW)

In the early 1970s neighborhood movements developed around the concept of community integrity. As institutions expanded, neighbors began to fight encroachment on their way of life. Three case studies involving disputes between expanding urban universities and their neighborhoods reveal similarities in the development and resolution of…

The function of institutional advancement in higher education is seen as enabling individual institutions to succeed in a highly competitive environment. Institutional advancement that includes fund raising, governmental relations, alumni relations, liaison with educational coordinating commissions, liaison with the business community, and…

In discussing the use of paid advertising for community college promotion, considers the resistance to advertising among administrative and legislative bodies, assesses legislative and financial restrictions, and describes some economical ways of increasing college visibility: direct mailing, public service announcements, and cooperative…

The need for American colleges and universities to increase self-assessment, self-renewal, and self-regulation to regain public support and fend off government encroachment is discussed. The condition of American higher education, the reaction of the higher education community, and the need for a national effort are described. (Author/MLW)

College public relations and government relations officers have traditionally come from different backgrounds and have different ways of communicating. In future, they must work together to preserve and enhance quality, despite increased competition for state and federal support. Successful institutions have cultivated such cooperation. Approaches…

Provides tips for helping the public understand a school district's budget. Describes necessary parts of a simplified budget presentation and the $100 budget. Highlights a management-information software package called In$ite, developed by Coopers & Lybrand in conjunction with the US Chamber of Commerce. (LMI)

Early development of college fact books, with origins in statistical reports of organizations, parallels the development of institutional research. The fact book, most visible of all institutional research reports, reflects the accomplishments and status of institutional research as an integral part of higher education, as data and decision-making…