This report contains articles that provide guidelines for running board of education meetings and discusses the roles of superintendents and boards in decision making. The articles discuss (1) the public relations value of well-run board meetings, (2) the importance of following good parliamentary procedure, and (3) the preparation and…

Reference material obtained from responses to questionnaires is presented on 25 early childhood programs for severely handicapped children. Each program report consists of components which include a program abstract; program summary; identification and screening procedures; diagnostic procedures; prescriptive procedures; child progress evaluation;…

This booklet is designed to give practical and realistic advice to school district officials faced with the possibility of a teachers' strike. It is intended for use both by school district administrators and school board members. The booklet is organized into four sections that focus in turn on signs of a pending teachers' strike, union…

The manager of corporate educational relations at the General Electric Company describes their current career education programs, including minority engineering programs, motivational publicity for secondary students, and summer institutes for guidance counselors at various universities. (MF)

Public college trustees' responsibilities in fund raising include ensuring that private fund-raising takes place, setting policies and priorities, linking private philanthropy and public funding authorities, assuring college support of alumni and public relations activities, furthering public confidence, and giving. (MSE)

Public relations efforts require more than press releases and good publicity. All school staff members, not just the "professionals," play a critical role in disseminating accurate information about schools. This article provides a school PR quiz for administrators and suggestions for improving staff meetings, internal staff communication, and…

A major lobbying and advertising effort on behalf of women's athletics of the University of Minnesota, one of the few major sports-playing institutions where the women's athletic department operates independently from the men's program, is described. (MLW)

IN 1980, the president of Trenton State College directed the administrators for admissions, college relations, planning, and institutional research to develop and implement a marketing program to raise the average total SAT scores of entering freshmen from 927 to 1000. The accomplishment of this goal is described. (MLW)

Changes occuring in the student body of small private liberal arts colleges between 1975 and 1983 include shifts in college choice factors, the perceived importance of the school in getting a job after graduation, and cost considerations. Colleges must carefully develop new markets before crises occur. (MSE)

Techniques for preparing and making effective presentations before Congressional committees on behalf of an institution are outlined, including the statement content and length, behavior with legislators, audiovisual aids, answering questions, and posthearing activities. (MSE)

If public schools would emulate private schools in the following four inexpensive ways, they would enhance their chance of survival: (1) involve parents better, (2) increase expectations for students, (3) seek financial support to enhance school operation, and (4) advertise better. (DCS)

Presents project possibilities for students (grades one to five) to experience different and unfamiliar aspects of local life related to the theme of health and welfare. Suggests sites to visit, agencies to contact, and topic areas of a social and educational nature. Concluding statements express the success of this week-long program. (ML)

The ways in which Coppin State College improved its image among and its marketing to potential students within the urban community are described. The following self-assessments were undertaken: faculty, student, and community perceptions and the needs of residents and employers were surveyed. (MLW)

Maximum flexibility in meeting campus staffing needs is the most successful attribute in reduction in force. A shift in the employment function from recruiting new staff to providing services to dismissed employees is required, with focus on meeting work force needs, enhancing employee morale and institutional image, and gaining campuswide…

By focusing on the entire community as stakeholders in the public schools, the school board, the superintendent, and principals are forced to identify and cultivate the diverse groups in the community. Eight essential steps to developing an effective stakeholder management strategy are listed. (Author/DCS)