This report considers the issues of gifts, donations, collection development, long-range planning, and budget constraints which arose as a consequence of a collection development study undertaken for a public library system serving a population in excess of 200,000. Gifts to the general collection are distinguished from gifts to special…

This paper examines long-range problems caused by test-controlled schooling. It looks at the demands of both curricular and accountability uses of tests from the point of view of the urban school district's testing office. On the basis of interviews with 12 New Orleans teachers and the experiences of the authors in working in two large city…

In order to justify ethical instruction for media students, 109 university students in basic communication courses were asked to confront a moral-ethical problem, specifically, the request for information that a sponsoring company or organization wished suppressed. Respondents were randomly assigned to one of four conditions: working for a public…

Brief descriptions are provided of 101 "good ideas" that worked in the Virginia community college system. A total of 101 tips, programs, teaching techniques, administrative strategies, and gimmicks are presented, as submitted by members of the faculty and staff of 16 community colleges. The ideas are categorized as: (1) community…

Citizens' attitudes and opinions toward higher education are discussed, based on the results of several public opinion surveys. Before the mid-1970s little research on public opinions and attitudes toward postsecondary education was conducted in the United States. Since 1975 several states have conducted such surveys, and in 1982 the first…

To assess how an urban university can take advantage of its setting to design a master's program in corporate communication, a 1987 study of the master's program in corporate communication at Duquesne University of Pittsburgh was conducted. Data were obtained through a survey of 590 local communication professionals, of whom 270 responded (a…

Addressed to docents, the manual presents general guidelines for making public tours of museums, historic buildings, and zoos more accessible to handicapped persons. Information on eight major disability groups is provided (mental retardation, learning disabilities, hearing impairments, visual handicaps, mobility impairments, cerebral palsy,…

Developing an effective communications program is crucial for the survival of colleges, universities, and independent schools because they must be well understood and have broad public support. This guide to media relations compiles articles from "CASE Currents" into five sections: "The Basics of a News Service" (17 papers);…

A learning disability teacher consultant to a school district implemented a practicum designed to counter a gradual decline in involvement of parents of children in kindergarten through third grade. Practicum goals were to: (1) increase parents' knowledge and understanding of school program goals and activities in order to maximize the…

The adult education literature contains a considerable amount of research on and discussion of client service in the marketing process, management and staff roles in service- and product-oriented businesses, and the importance of client service and service quality to survival in the marketplace. By applying the principles of client-oriented…

This book is the report of proceedings of the seventh Mary E. Switzer Memorial Seminar. The contents include five chapters, papers contributed by seminar participants, which focus on strategies for marketing rehabilitation for various publics, including the general public, disabled persons and their relatives, employers, national decisionmakers,…

A study examined gender and the practice of public relations in Canada, investigation whether there are gender differences in: (1) structural factors such as practitioner roles, salaries, and job satisfaction; (2) participation in management decision-making; and (3) methods of decision-making, particularly in the area of program evaluation. A…

The mandate of the National School Safety Center (NSSC) is to focus national attention on cooperative solutions to problems that disrupt the educational process. Special emphasis is placed on efforts to rid schools of crime, violence, and drugs, and on programs to improve student discipline, attendance, achievement and school climate. NSSC…

Public information campaigns have become a staple of contemporary crime prevention efforts. While formal research on such campaigns has been limited, some important lessons may be learned from evaluation of the national "Take a Bite Out of Crime" or "McGruff" crime prevention campaign initiated in 1979. A large-scale formal…

Drawing from studies of major constituencies of Monroe Community College (MCC), this report provides an overview of available information on community, faculty, and student perceptions of MCC and of internal and external marketing strategies being considered by the college. The first sections highlight MCC's goal of promoting community awareness…