As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was…

Elected officials, an audience essential to the relevance and funding of Extension, may lack knowledge of Extension's capacity to engage with them in solving local problems, building consensus, and improving strategic planning or governance. They may not consider that by collaborating with locally knowledgeable Extension professionals, they also…

A whole-farm planning course in Idaho has evolved from an in-person course offered by a single instructor in one location to an online course to a hybrid learning course that combines online learning with in-person and webinar components offered simultaneously at multiple sites across the state. Evaluation data suggest that all three approaches…

University of Idaho Extension educators have developed a library of 10 game-based personal finance programs, collectively known as the Northwest Youth Financial Education project, and have made these programs freely available for Extension educators to use. The purpose of this article is to share highlights from an associated train-the-trainer…

As the United States' population ages, connecting older adults to supportive resources is more important than ever. Colorado State University Extension has played a central role in implementing Senior Access Points, a program that delivers community outreach and education regarding aging-related resources available to older adults and caregivers.…

Educational campaigns are more complicated when members of our audiences hold scientific misconceptions related to new technologies. Our prairie strips research and education team produced a brief, focused video aimed to dispel a misconception related to the effect of prairie strip plants' roots on agricultural drain tiles in the Midwest. Our…

The Cooperative Extension service was established in 1914 with the passage of the Smith-Lever Act. The role of Cooperative Extension to give non-formal, research-based education to the people. Cooperative Extension has been a partnership between the federal, state, and county government and the state land- grant universities. 4-H has been the…

This article examines the concept of credible evidence in Extension evaluations with specific attention to the measures and measurement strategies used to collect and create data. Credibility depends on multiple factors, including data quality and methodological rigor, characteristics of the stakeholder audience, stakeholder beliefs about the…

We undertook a multiyear evaluation of the NaturePalooza Science Festival, an annual public event designed to increase science literacy and sustainability behavior, to measure impacts. Surveys conducted at the 2014 and 2015 events and 6 months after the 2015 event showed that 77%, 92%, and 100% of respondents, respectively, learned new…

Washington State University (WSU) is redefining how Extension works in urban areas. Its Metropolitan Center for Applied Research and Extension (Metro Center) engages nontraditional Extension audiences using an innovative business model that focuses on short-term projects instead of long-term programs. Outcome-driven, client-centered, and…

Increased focus on data-driven decision making requires Extension professionals to excel at data analysis and interpretation. Data parties have become increasingly popular for involving stakeholders in making sense of data. As these parties become more frequently used by Extension professionals, best practices are emerging from lessons learned to…

Student interns are a resource that can increase the capacities of Extension professionals. Trained student interns based out of Nebraska Extension offices provided water and energy reduction recommendations to irrigators using center pivot irrigation systems. Follow-up interviews and a survey performed 1 to 3 years after the original assistance…

The Georgia Master Composter Program is both an adult environmental education course and an Extension volunteer program addressing the growing demand for composting education across the state of Georgia. The 9-week program includes lectures by experts, hands-on learning, and field trips and differs from traditional master Extension programs…

Working with innovative technologies helps Extension professionals promote, enhance, and expand outreach. Innovative software, for example, can support educators in creating presentations that better accommodate various types of learners and appeal to new audiences. This article highlights one such technology: Prezi. Prezi is a free software…

This article summarizes a project focused on the PROSPER program delivery system as a formal vehicle for addressing substance misuse and abuse in Ohio communities. Promoting School-community-university Partnerships to Enhance Resilience (PROSPER) is a nationally recognized, evidence-based program delivery system designed to implement prevention…