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International Association of Business Communicators, San Francisco, CA. – 1983
A survey was conducted by the International Association of Business Communicators (IABC) to create a profile of the profession in 1983. Questionnaires were sent in December 1982 to 1,700 randomly selected members of the IABC in the United States, Canada, and the United Kingdom. Among the results are the following: (1) the typical American…
Descriptors: Biographical Inventories, Business Communication, Careers, Communication Research
Bachman, Duane – 1983
A wide variety of internal and external communication methods used by the Piqua City School District (Ohio) are described. A philosophy statement is followed by descriptions of the roles of the board of education, the community, the teachers, the superintendent, and the media in an effective communications program. Among the 41 external…
Descriptors: Elementary Secondary Education, Interpersonal Communication, Organizational Communication, Program Descriptions
Lindenmann, Walter K. – 1983
Basic and practical information on how to do opinion surveys and how to apply the information gathered for use in student recruitment, public relations, and other advancement programs is presented. In addition, 12 sample questionnaires are included that have helped colleges and universities measure the opinions of alumni, students, faculty/staff,…
Descriptors: Attitude Measures, Data Collection, Higher Education, Institutional Advancement
San Marcos Unified School District, CA. – 1984
THE FOLLOWING IS THE FULL TEXT OF THIS DOCUMENT: The purpose of this program is to develop good citizenship, responsibility, and public confidence. All students are given 3"x5" cards with a brief explanation of the program written on top. Basically, the description states that we are challenging students to spread the good name of…
Descriptors: Citizenship Education, Citizenship Responsibility, Demonstration Programs, Elementary Education
Download full textAshmore, M. Catherine; Pritz, Sandra G. – 1983
This lesson on promoting a business, the 13th in a series of 18 units, is part of the first level of a comprehensive entrepreneurship curriculum entitled: A Program for Acquiring Competence in Entrepreneurship (PACE). (Designed for use with secondary students, the first level of PACE introduces students to the concepts involved in entrepreneurship…
Descriptors: Advertising, Behavioral Objectives, Business Administration, Business Education
Howell, Jacquie – 1982
These guidelines were developed to assist school administrators who have the responsibility of organizing a one- to three-day professional development program. The first section outlines the tasks involved in planning and implementing a workshop. The remaining sections cover the following: (1) developing and utilizing the workshop theme; (2)…
Descriptors: Administrator Guides, Budgets, Check Lists, Evaluation Methods
White, Jon – 1987
As P. L. Berger and T. Luckmann argue, what the public regards as social reality is a construction to which each member contributes by selecting from all available information to develop a picture of the world. To do so, people negotiate with other people regarding the meaning of the information provided. A logical extension of this theory is that…
Descriptors: Advertising, Communication (Thought Transfer), Cultural Influences, Epistemology
Robinson, David G. – 1990
Recent research and literature on community college presidents indicate a common personality profile (i.e., they are hearty, frank, decisive, leaders, usually good at reasoning and public speaking, and often more positive and confident than their experience warrants). In addition, common problems characterize the work of college presidents (e.g.,…
Descriptors: Administrator Characteristics, Administrator Qualifications, Administrator Responsibility, College Presidents
Timberlake, Pat; And Others – 1989
In June 1988, the Director of the University of Missouri-Columbia libraries appointed a five-person task force to evaluate the libraries' service to undergraduates. The task force undertook an intensive year-long study of four areas: services, collections, facilities, and cooperation with other academic units. Twenty staff members were recruited…
Descriptors: Academic Libraries, Higher Education, Library Automation, Library Collections
LeCompte, Ralph Ivan – 1990
A parent involvement policy to improve public relations in a high school is examined in this report. The policy goal was to attract at least one thousand parents, approximately one-half of the parent population, to the school each year for a positive nonathletic experience. Methodology to analyze policy effectiveness involved interviews with staff…
Descriptors: Community Support, Family School Relationship, High Schools, Parent Attitudes
O'Connor, Patrick J. – 1990
Vocational educators must integrate marketing into school operation in a way that will enable them to better plan and deliver professional services that address the needs of students, employers, and society. Educators should be aware that marketing in educational settings is different from marketing in profit-making and service organizations, and…
Descriptors: Access to Education, Institutional Advancement, Marketing, Public Relations
Adult Literacy and Basic Skills Unit, London (England). – 1985
This guide is intended to assist those responsible for publicizing local adult literacy and basic skills programs. The first section discusses the elements of good publicity. Outlined next are points to consider when determining what a program needs from publicity and how to get the desired results. The next portion of the guide covers seven main…
Descriptors: Adult Basic Education, Adult Literacy, Audiovisual Aids, Foreign Countries
Foote, Joe S. – 1987
In previous presidential administrations, particularly since the advent of television, American presidents have been able to address a large majority of the public by "roadblocking" the networks during the time they speak; that is, all three networks broadcast presidential addresses simultaneously. In recent administrations, particularly…
Descriptors: Cable Television, Commercial Television, Mass Media, Mass Media Effects
Ault, A. Brian – 1987
A telephone survey of 286 Anne Arundel County residents was conducted to determine community perceptions of Anne Arundel Community College (AACC), as well as the respondents' plans for education and training in the near future. Study findings included the following: (1) the respondents rated the reputation of AACC higher than most state…
Descriptors: Community Attitudes, Community Colleges, Community Needs, Community Surveys
Turner, John B.; And Others – 1986
Ten recommendations for increasing minority participation in graduate education are offered by the Council of Graduate Schools (CGS) Task Force on Minorities in Graduate Education. The recommendations are submitted for approval and implementation by the Board of CGS. The recommendations include the following: CGS should begin a Minority Dean in…
Descriptors: Advisory Committees, Advocacy, Change Strategies, Graduate Students
