Purpose: International schools are a growing class of educational institution. It has been suggested that few schools of this type have a marketing plan whilst research into development planning showed that few had a long-range plan. This paper aims to investigate these issues. Design/methodology/approach: This paper deals with a survey of 32…

This article examines the diverse role and work of public relations practitioners in the growing body of international schools. It examines evidence of "role stress" in the form of the subsets of role overload, role ambiguity, role conflict and role preparedness. Three particular aspects were identified. The role seems prone to change alongside…

The University of Massachusetts system launched a legislative "Report Card" project in an effort to pre-empt accountability mandates and improve institutional performance. In the process, the University developed legislative survey and focus group tools, empowered a system-wide University Institutional Research Group; and developed peer…

A project examined information currently made available by colleges of further education in Scotland to users and the marketing strategies used. Thirty-eight of 45 colleges completed a questionnaire on current marketing practice. Other activities included focus groups and interviews with students and members of the general public and a postal…

This report outlines the National Policy Board (NPB) on Higher Education Institutional Accreditation's position on the state of higher education accreditation in the United States, in light of the many challenges faced by the current system of voluntary accreditation, peer review, and self-regulation. Federal and state governments, along with…

A 3-year project (July 1, 1988 to June 30, 1991) aimed to improve the quality of guidance and counseling services delivered to secondary students eligible to attend the Metropolitan Center, and area vocational center serving students in a four-county area around Little Rock, Arkansas. The focus of the program was to provide supplementary services…

Strategies for administrators who deal with community criticism of school change are provided in this handbook. Chapter 1 explains the need for a comprehensive communications strategy and a communications team. Chapter 2 describes ways to build support with various constituencies, including how to gather information about different groups'…

As Mississippi approaches the 21st century and an increasingly more competitive business climate, the state faces a critical need for work force development and better adult basic education. According to 1990 data, Mississippi contributes only 8.5 percent of funding for adult education (the remaining 91.5 percent comes from federal sources) to…

Noting that every community is faced with providing high quality, affordable, and accessible child care, and that child care resource centers (CCRCs) are among the best tools for helping communities meet child care needs with the combined resources of the community, this manual is designed to help CCRCs design a public education program to meet…

This paper asserts that an enlarged vision and additional perspectives of public relations will be needed in the 21st century: vision and perspectives that will not only complement but challenge existing paradigms. Future communication technological phenomena will require dramatic changes in public relations practitioners' efforts in relationship-…

The Educational Think Tank for Northern Pinal County was established in order to discover the educational needs of the people in the community, improve links between educational entities, and improve the public perception of educational systems in Pinal County at all levels. The group's role was to create ideas for others to execute, which was…

Guidelines for developing a communications strategy for educators involved in school restructuring are offered in this handbook, which stresses the necessity of building support among different audiences. Chapter 1 discusses getting started and explains how to develop a state/district and school communications plan. Chapter 2 offers ways to build…

This practicum addressed the problem of high school students with speech and language impairments not receiving available support services because of under-identification of this population. A 3-month multiple channel public relations campaign was designed and implemented to train high school teachers in the identification and referral process.…

This book presents a step-by-step account of how to work with print and electronic media to achieve higher education marketing results. Chapters examine how to be the media/marketing person on campus, develop a media and marketing plan, gain access to the press and market the institution through news and the media, and getting higher education…

A qualitative study explored the potential for using a male and female systems model (identified as the White Male System and the Female System by Anne Wilson Schaef) to analyze the news coverage of a woman executive mired in controversy. The female chancellor of the University of Missouri-Columbia was engaged in a public controversy concerning a…