The evolution of the Internet and World Wide Web are chronicled briefly, and the challenges and opportunities they offer for college campus planning are discussed. Three issues are discussed: how institutions can use these resources to further their aims of instruction, research, recruitment, public information, and financial strength; assurance…

Five college and university admissions officers (Richard Whiteside, Robert Laird, Jon Rivenburg, Fred A. Hargadon, Stanley E. Henderson) tell how their institutions have responded to charges that some institutions selectively report data to boost their rankings in magazines and college guides. Comments address the way data are obtained and…

A national survey found that job changes among 3,322 college advancement professionals are more frequent than in other college administrative areas, but the rate is declining. Data are reported, with analysis, on turnover by functional area (development, alumni relations, public relations, combination), institution type, size of unit, and by…

Five media relations techniques designed to improve communications with news reporters are described for college public relations professionals. They include tips for effective telephone calls, facsimile transmission, letters, news releases, and tip sheets. Directing communication to a specific individual is also recommended. (MSE)

Successful alumni travel programs require good organization, careful targeting, and attention to detail. Planning includes understanding audience demographics, choosing an appropriate tour, knowing current travel trends and constraints, selecting the best host for the group, calculation of costs and tax limitations, choosing a good agent, and…

Identifies and discusses five issues that are critical to an integrated professional identity for those in early childhood education and care. (BB)

Provides ideas for enhancing classroom learning about the 1990 Census through involving students in community activities. Suggests outreach activities intended to help teachers generate an awareness of the 1990 Census and its importance to the community. Includes information about special census events and about educational activities of the…

Presented are two plans for elementary and secondary school public relations and marketing. Emphasized are staff, parent, principal and student communication skills as well as activities designed to assess community and parent concerns. (SI)

Five tactics used by the University of Massachusetts to make alumni operations effective with minimal cost include assuring the campus administration's commitment to alumni club programming, training chapter volunteers on campus and through regional visits, controlling mailing costs, planning events in a cost-effective manner, and deciding whether…

A former corporate public relations (PR) professional shares strategies for communicating and cooperating with the chief executive officer, and particularly for coping with differences in perceptions of the public relations officer's role. Basic attributes of a successful PR professional are outlined: good communication skills, an analytical…

Research suggests that students make their college choice based on their perceptions of the institution's image. Smart, aggressive, well-administered institutions see their image as their most significant asset and manage it carefully by prioritizing audiences, conducting market research, establishing clear goals, planning, and implementing the…

Describes a study of community perceptions conducted at Johnson County Community College (Kansas) utilizing telephone interviews of service area adults. Reports that the overall evaluation of the college was positive, although the majority of respondents were not aware of several of the major functions of the college. (MAB)

A chart shows the best campus public relations uses for 17 communication techniques: face-to-face contact; phone call, regular mail; electronic mail; special events; a speech; press release; press kit; press conference; television and radio public service announcements; video news releases; promotions and posters; advertising; newsletter;…

Unless school counselors are perceived to be a vital part of the educational process, external support for guidance services will be withdrawn and funding will be dramatically reduced. School restructuring and School Site Management are discussed as opportunities for counselors to redefine and clarify their roles; marketing strategies are…

Examines the functions, roles, and responsibilities of the public library trustee in a rural setting. Topics include serving the information needs of the community, determining policy, encouraging partnerships with other libraries and community organizations, ensuring sufficient funding, public and community relations, and evaluation of the board…