There are seven important steps in the development of a communications campaign to promote public health: (1) analyzing the situational realities; (2) axiological examination of proposed targets; (3) describing the sociocultural context; (4) mapping the psychological matrix; (5) selecting the campaign theme; (6) constructing persuasive…

Examined the possible functions served by old age stereotypes from a sociocultural frame of reference. Tested the hypothesis that problem-oriented conceptions of older persons are part of an emerging political ideology. Using survey responses reports the relation between aging stereotypes and attitudes toward federal support of the aged. (Author)

Career education is a reform movement which seeks to create more efficient workers for the capitalist system of production. The goals of producing fulfilled and satisfied workers must be shared by career educators and the broader society. (JN)

Considers how new technologies may affect the form and style of the British school curriculum. For example, technology is forcing a new role on both school and home. The British Open University uses the home as a major base for self-instruction, where academic work is built around already available media. (AM)

Analyzes all female homicide victims (N=912) in North Carolina from 1972-1976. Investigates Verkko's static and dynamic laws of the relationship between sex and homocide victimization, but findings do not support either of Verkko's laws. Suggests a consequence of converging sex roles may be an increasing tendency to fatal assault. (Author/JAC)

Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)

Outlines a taxonomy of six kinds of educational research and their individual impact on educational change. After discussing factors which limit the impact of such research, the author concludes that the social mechanisms for the diffusion of new ideas, rather than the research itself, determine educational change. (AM)

Compares the different conditions and effects of locally and overseas funded educational research projects within developing countries. The author recommends that overseas funding donors become more sensitive to local expectations, complement local funding sources rather than competing with them, and encourage long-term research with low-level…

Presents a case study of a program to improve functional literacy among adult Indian villagers. In attempting to fit the program to local conditions, organizers encountered problems of curriculum design, enrollment fluctuation, teacher training and effectiveness, role conflicts, and in the placement of education centers. (AM)

Outlines briefly the organization and social role of the university in Europe during the Middle Ages. The author describes the evolution of the institutional structure from exclusively church-linked schools to self-administering educational bodies. (AM)

A formal conceptual framework for responsibility education is presented, and a range of educational implications are derived. The concept of responsibility education stems from the notion that contemporary social conditions and moral issues are related to three concerns: pedagogy, curriculum, and institution. (JN)

Our cultural malaise reflects the inadequacy of a civilization which is directed solely to material improvement in order to satisfy the yearning of the human spirit. The values of the industrial civilization, having affected material advancement, gradually lose the self-evident justification contained therein during past times. (JN)

Provides a survey of the linguistic, social, and educational situation created along the Swiss language frontier by the interaction between French speaking and German dialect speaking groups. Reports research data gathered on senior secondary students on the language frontier. Explains the "territorial principle" governing language use…

Interindividual and intragroup code-switching between the local and urban dialects is related to the degree of interplay among sociocultural factors of status, integrity and self-esteem present in the speech situation. In formal meetings, code-switching is governed by these factors with speakers manipulating the parameters of status while…

A description of the sign language used in a Mexican village shows its parallels with other sign languages, its similarity to the folk gestural system of Mexico and its distinguishing aspects. Examples illustrate its syntax, grammar and lexicon. (PMJ)