The International Communication Division section of the proceedings contains the following 21 papers: "The European Press and the Euro: Media Agenda-Setting in a Cross-National Environment" (Olaf Werder); "Factors Affecting the Internet Adoption by Thai Journalists: A Diffusion of Innovation Study" (Anucha Thirakanont and…

This handbook provides information targeted for migrant advocates working with the Louisiana Migrant Education student advocacy program. The handbook lists the advocate's job responsibilities and gives a job description for advocates. Because the advocate is a vital link between the family and the school system, it is important for advocates to…

This document is a practical guide to demonstrating the value of school-to-careers preparation for all students and to debunking outdated stereotypes and false assumptions surrounding school-to-careers and vocational education programs. Part 1 explains the importance of political and policy advocacy in public education and outlines strategies for…

A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and…

This summary of the annual meeting of the New England Library Association presents highlights of presentations on federal aid futures, public relations and internal communications, building and maintaining a videocassette collection, online catalogs, and approval plans, as well as remarks by book award winners, another author, and a publisher.…

State legislative programs for community colleges are especially necessary in states where the colleges have no local tax base. The roles of the Washington State Board for Community College Education and the Joint Legislative Committee are described. (MSE)

Both university trustees and presidents can be effective advocates for the institutions they represent when they are integrated into a carefully conceived and staffed government relations program. The president as spokesperson, the political clout of trustees, institutional cooperation, a well-informed staff, and targeted legislative leadership…

With the public demand for "back to basics" in education, the author outlines the responsibility of professional educators to take a leadership role in promoting home economics programs. She relates home economics to the basics as a life skill and offers guidelines for educators in community public relations. (MF)

Some optimistic views about the future are presented, on the presumption that institutions will honestly face their problems and shortcomings and set about the process of self-renewal and self-regulation. Important to this process is a mutual acceptance of responsibility by the president and the advancement professionals. (Author/MSE)

Based on 900 returns from a survey of all U.S. college and university presidents, priorities were found to reflect needs to deal with retrenchment. Priorities included: communicating institutional strengths to students, parents, public, and state legislatures; integrating program review results; resource allocation; faculty vitality and renewal;…

Describes a procedure for identifying a group of potential users from among current nonusers in a sample of adults drawn from the library's community. This procedure was designed for use in conducting marketing surveys for public libraries. (Author/CHC)

The concept of family members assuming buying roles in various purchasing decisions is applied to parents and students in the college choice process. Prospective students (high school seniors) and their parents were surveyed in Milwaukee; the results and their implications for college marketing are discussed. (MSE)

Discusses adult and continuing education programs in the public school district and the use of these programs to engender community support for the school in passing school budgets. Gives examples of efforts in Scotia-Glenville Central Schools, Scotia, New York: various evening classes, career guidance services, and teacher in-service credit…

The dangerous communication gap between the university and the public is described. Barriers to effective communication are identified and suggestions are provided for eliminating them. Barriers include failure to perform up to expectations, lack of candor, lack of systematic plan for communication, and persuasion rather than information. (MLW)

Describes the need for the use of public relations professionals in advancement units--structures designed to help community colleges meet the increasing demands of image development, enrollment management, and fundraising. Gives suggestions for creating and maintaining a public relations department that protects and promotes the college's…