Argues that the educational system should encourage "down to earth" language by including oral recitation in the curricula, particularly recitation of popular poetry with accompaniment. Using the shuttle disaster as a striking example, claims that the modern media overuses conceptual language to disguise the hard meaning of what is being…

Offers ten suggestions for developing the role of library media centers and media specialists within schools that center around improved communication with teachers, administrators and the public, involvement with curriculum decisions, familiarity with library materials, increased promotion of the media center, and professional development. (CLB)

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

In an attempt to restore confidence in a governance structure tarnished by an ongoing football scandal, Southern Methodist University has abolished its board of governors dominated by Dallas businessmen and will consider a permanent and substantial restructuring plan. (MSE)

Urges a "re-inventing" of corporate communications in today's organizations, and provides information about how corporations can change in new and positive ways during the current "information age." Discusses specific public relations and organizational communication concepts essential for a comprehensive understanding of…

The 1987 CASE Recognition Awards are presented for: general excellence in programs; student recruitment marketing improvement; video public service announcements, news, and commercial spots; total publications; magazines of the decade; improvement in periodicals; photocommunications via print; designer of the year and series; and imagination in…

Urges community colleges to overcome their image problem by documenting the colleges' impact on their communities. Suggests ways to determine what data should be collected, how to collect the information, and how it can be used to empower faculty, staff, and alumni to change the institution's image. (DMM)

Public relations is a process that should produce relationships (not merely favorable public opinion) and should target a few opinion leaders and others who really care about individual schools. As chief public relations officers, principals need to understand the information diffusion process and use workable tactics to produce solid community…

Presents results of survey of 48 academic library directors on use and effectiveness of public relations (PR) programs (planned PR programs administered by one person, coordinated PR programs, favored channels of communication, importance of academic library PR). Recommendations based on survey results and review of literature are offered. (22…

This paper defends Gulick's and Urwick's "classical" principles of organization against March and Simon's influential attack 20 years ago. Citing the Doyle/Newbould case for marketing, the author contends that the significance of "myth" and "ritual" in ordering experience and action in educational organizations should be fully explored. (TE)

Desribes the case of Carlos Bueno, a fictional elementary school principal who transforms a racially troubled school into a model of cooperation and excellence. Bueno is later appointed principal of an unruly junior high school, with disastrous results. Readers are asked to study Bueno's failure and decide the beleaguered superintendent's best…

Research was conducted concerning the following questions: Are there significant differences in the quality and type of recruitment materials sent to prospective undergraduates and graduates in these three program areas? Are there differences in the numbers of males, females, older, and nontraditional students represented in the recruitment…

Discusses a specific provision in a Canadian statute enabling universities and other educational institutions to obtain protection and financial gain in a collegiate licensing program, an advantage not held in other countries or by other trademark licensers in Canada. (MSE)

A variety of uses of College Level Examination Program (CLEP) tests has emerged, including rewarding high school seniors for competence in English and excellence in other subjects, college and university community outreach and public relations, encouraging college aspirations, student recruitment, and integration with freshman orientation. (MSE)

This article is directed toward equating some established leadership principles in guiding effective programs of vocational agriculture at the state level. The author presents leadership activities (such as cultivating linkages and consolidating resources) and suggests ideas for state program leadership in vocational agriculture (such as thinking…