A study was conducted to explore in what ways, if any, male public relations practitioners differ from their female counterparts in their level of social responsibility. Subjects were 105 public relations practitioners (60% female and 40% male) and 215 college students (71% female and 29% male), who completed the Berkowitz-Lutterman SRS Scale. The…

Presents several ways--gathered from a variety of sources--to help prevent differences of opinion about textbooks from becoming full-blown controversies. (Author)

The goal of this publication is to provide rehabilitation facilities with a guide to improve their image in the community and increase contract sales, job placements, donations, and client numbers. It is intended (1) to assist them in identifying individuals or groups that facilities should be trying to reach with their public relations efforts…

Data were collected from 176 college students in a study of the effects of corporate advocacy advertising in crisis situations. The subjects read one of two sets of oil company advertisements, one set using a low advocacy and the other set using a high advocacy approach to explain company activities in relation to current events and social issues.…

The ten papers included in this monograph relate to some of the important concerns dealing with leadership and management in vocational education. Each paper, while addressed to the occupational education scene of the early 1980s, has the remaining years of this century in mind--a strong futuristic undercurrent. Topics covered by the various…

Although the literature suggests that large budgets can be equated with successful public relations, a study that involved personal interviews with 27 public relations executives in Alabama's state colleges and universities and a telephone survey of 1,250 Alabama citizens concluded that individuals know their supporting publics well because of…

The effective use of public relations by educators is the general topic addressed by these 18 articles collected from past issues of the "Journal of Educational Communication." The first section stresses planning and management with articles on opportunities made available by crises; the combination of effective communication with efficient…

Two public relations campaigns courses designed to provide senior students with practical public relations skills were organized in different ways. One class, employing small four- or five-member teams, implemented short-term projects that consisted of planning and implementing a campaign during the nine-week term. In the other class, students…

School administrators and physical education teachers are provided with guidelines for initiating physical education programs for the handicapped. Concrete administrator and teacher strategies are recommended. Implications of mainstreaming for administrators and teachers are discussed, and implementation of a plan of action is outlined. The…

A study was conducted at the University of Miami to identify factors that might distinguish between donors and nondonors to the financial support of private universities. The theoretical framework for the study was based largely upon Lecky's self-consistency theory of personality. Three groups of donors and a group of nondonors to the University…

This monograph is intended to help parents, students, and lay persons understand more clearly the expectations, responsibilities, and day-to-day activities of the school principal. Most of the references made in the publication are to secondary principals, but many of the role expectations apply to elementary principals as well. The author…

This monograph represents one of the first systematic attempts made to discuss the concept of the "coordinator of career education" as a new kind of position in the K-12 system of American education. It reports discussions of experiences and recommendations of participants at miniconferences for local K-12 career education coordinators. The first…

Although the details concerning negotiated tuition refer to Catholic schools in Denver (Colorado), the philosophy is applicable to private and church-related schools. The term "negotiated tuition" indicates a method in which tuition rates are set by individual parents and a school official. Assumptions are made that people have a need to…

This directory provides a selective listing of information about economic education programs and resource activities of 299 corporations, organizations, universities, and colleges in the United States. This second edition of the directory is intended to stimulate interaction between business firms and schools and to help educators, members of the…

This manual is a major revision of an administrator's manual concerning educational goals and objectives (ED 073 530). No major changes have been made in the original concept. The educational planning model is a long-range planning model involving community members, professional staff, and students in formulating educational goals. Phase 1…