Throughout the planning process for a school district merger in a northwestern Pennsylvania school district, effective communication proved to be a challenge. Formed in 1932, this school district of approximately 1400 students was part of a utopian community; one established by a transportation system's corporation that was a major industrial…

This article presents a transcript of a recent interview with Jana Frieler, 2010-2011 president of the National Association of Secondary School Principals (NASSP). Ms. Frieler has been in education for 26 years, 16 of those in administration. For the past 6 years, she has been with the Cherry Creek School District, most recently as principal of…

As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…

Anticipating a substantially larger voter turnout in the upcoming election, district officials needed to probe--more precisely than in past tax elections--exactly what demographic groups would most likely go to the polls and support the tax proposal. Message testing and voter targeting became critical components in building a foundation for…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

Building relationships among participants has become a strategic lynchpin of many community organizing initiatives. Although the relational work of organizing is often mentioned in studies on community change, it has not been studied as a process or model for community intervention. This article positions the development of a specific type of…

This paper reviews the effectiveness of web logs ("blogs"), or online journals, within the context of a compulsory final-year placement unit for public relations students. The key goal behind the use of Web2.0 technology was to encourage ongoing, reflective practice via an exchange between students thereby limiting feelings of isolation…

The institutional web site is ubiquitous and has emerged as nearly universal in its utilization as a recruiting and informational tool for the twenty-first century community college. Community colleges have embraced utilization of the Internet through the establishment of institutional web sites containing volumes of information, forms, and links.…

The "e-Taiwan Program" implemented by Taiwan government is aimed at showing the e-advantage in people's life and bring about essential benefits. This research follows the e-Life indicators of the Quality of Life measurement system developed by "e-Taiwan Program", which including four major dimensions of e-Daily Life,…

This article is an extension to Kowalski's (2005) identification of possible lines of scholarly inquiry into themes related to schools and public relations. The article first cites professional accreditation standards for educational leaders as significant factors in providing a framework for increased scholarly inquiry. It then summarizes the…

Students studying Marketing, Fashion, Public Relations, Advertising and similar subjects need to develop a "critical eye" in relation to images, media and digital technologies. This project aims to empower teachers to develop multimedia learning resources that would support students engaging in this essential activity. Developing such…

Advances in communication technology have created many new tools for school communicators--as well as increasing complexities for their programs. As a result, solid school communication research programs offering practical research insights for planning, tracking, and assessing school communication efforts are more important than ever. Still, many…

Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

This research explores the role of "advancement-enabling" technologies in helping institutions meet the challenges of engaging constituents and attracting private support. It includes data on the use of technology, the barriers to effective use of technology, and strategies for effective deployment of technology. First conducted in 2010,…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…