This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The…

Public relations (PR) is a well-planned campaign of activities the purpose of which is to sell a product (such as foreign language programs) to an external audience. PR differs from publicity in that publicity is a reaction to occasional events whereas PR is a plan with identifiable objectives which extends over a period of time. In conducting a…

Written by an experienced trustee, this handbook provides information about public libraries in Texas, about the position of the library trustee, and about the opportunities trustees--as representatives of the public--have to advance the services of their libraries. The handbook describes public library boards in Texas, suggested advisory board…

Discusses financial aid publicity in high schools: problems which can be expected, goals to be accomplished, and specific activities and functions designed to achieve the stated goals. Emphasis is on simplifying and clarifying the information given by colleges to high school counselors and students. (JT)

Feminist scholarship has the potential of modifying the assumptions, values, and methodologies of any discipline because it examines that field from the viewpoint of both men and women. Faculty development programs across the country are aimed at incorporating this new scholarship into the curriculum. One such program, the University of Maryland's…

Intended for use with business and industry personnel, the training module is part of a kit designed to demonstrate how individuals with disabilities and older persons can be assimilated successfully into the labor force. This module explains how a public relations program can facilitate the integration of persons with special needs into the…

This annotated bibliography on public relations and libraries includes sources published primarily within the last decade, with the exception of a few key works published in earlier years. Arranged in topical sections, most of the sources originate from the library and information science literature; however, a few sources are included from the…

The project described in this report aimed to develop an effective and affordable educational marketing strategy in one local British continuing education provider, as a case study for adult and continuing education nationally. Methods employed were as follows: a marketing consultant visited education centers; business and community directories…

The book presents the history of the growth, development, and significance of Alabama's Talladega College, a black liberal arts college, from its inception in the 1860s through the student protest movement more than a century later. The historical account emphasizes such college issues as finance, enrollment, students, educational policy, and the…

Recommendations of the President's Committee on Mental Retardation to encourage collaboration among government, voluntary, individual, community, and private sector efforts are reported in this publication which presents a historical review of the Committee from 1966 through 1986. The background and establishment of the Committee are discussed in…

School board members can be most effective if they are fully aware of their responsibilities, their political situations, and practical methods for maximizing the impact of their actions. This handbook reviews these elements of success in eight chapters. The first chapter advises the board member on how to determine his or her role in relation to…

In 1985, the American Association of School Libraries declared April as School Library Media Month. The New Hampshire Educational Media Association (NHEMA) Board chose April 17th as the day for all New Hampshire school library media centers to focus on the role that they play in the total school program. This booklet suggests a wide variety of…

A report on marketing the Pittsburg State University in Kansas to prospective students is presented. The conceptual basis is considered, including university mission; objectives of the marketing committee; and internal, affiliated, and external constituents. Both external (e.g., the environmental climate) and, by school/department, internal (e.g.,…

The race between Mary Decker and Zola Budd, a head to head confrontation in the 1985 Olympic Games, is examined within the broader context of the transformation taking place in sports as a result of the combined efforts of television and the economic forces of sponsorship. Athletics is going through this process of transformation both economically…

This inservice journal is a diary of the inservice programs that were held in 1982-1983 for volunteers and paid staff working in the patient relations department at Highland Park Hospital in Highland Park, Illinois. The first section of the journal contains a list of the purposes of inservice education. Summarized next are individual inservice…